1969 Dodge Coronet 2 Door Superbee, Spring Green Paint . Project Car. on 2040-cars

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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

2015 Dodge Charger shows off its new look in New York [w/videos]

With a new look inspired largely by the Dart compact, the 2015 Dodge Charger made its New York Auto Show debut today. Along with the interior and exterior changes, an eight-speed automatic becomes standard across the range.
What hasn't changed is the choice of engines under the Charger's long hood. A 3.7-liter V6 serves as the base mill, and can be had in both rear- and all-wheel-drive varieties, while the 5.7-liter V8 is an optional item and can be had in rear-drive only. Outputs are also carried over from last year, with 292 horsepower and 260 pound-feet of torque for the six-pot, while the Hemi V8 delivers 370 hp and 395 lb-ft of torque.
The new exterior treatment is a fairly large departure from the styling tone set by the Charger since its reintroduction to the US market in 2006. The blacked-out, crosshair grille and new headlamps are the biggest changes for 2015, though there are other, less immediately noticeable updates, such as the more rounded "Racetrack" taillamps that, like the front fascia, draw some inspiration from the Dart.

Dodge Scat Packages add Mopar performance upgrades in three stages

Dodge has revealed what it calls Scat Package Stage Kits that enhance the performance of the Charger and the Challenger equipped with the 5.7-liter V8, and the Dart equipped with the turbocharged 2.4-liter inline four-cylinder engine. The Scat Packs use Mopar performance parts that also can be bought separately. Most of the upgrades increase engine output, but Dodge somehow manages to not specifically mention the power gains associated with each Scat Pack.
The three Scat Packs offered for the V8-powered cars focus on higher power ratings, and each stage comes complete with a unique engine-management calibration to optimize output. Stage one comes with a cold-air intake and a cat-back exhaust; stage two adds a performance camshaft; and stage three really gives you the goods, adding ported polished cylinder heads and performance headers.
For the Dart, the Scat Packs focus on engine, transmission, chassis and brake upgrades. Stage one will net you a cold-air intake, a short-throw shifter and slotted rotors with performance brake pads; stage two adds a cat-back exhaust system and an engine-management calibration to increase output by taking advantage of premium-octane gasoline; and stage three adds 13-inch vented brake discs up front clamped by four-piston calipers, suspension with adjustable springs and struts and performance front and rear antiroll bars.