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Mopar '14 teased, returns to Challenger

Every year, Mopar selects one special vehicle from the Chrysler portfolio and creates its own, one-off, special edition. Previously, there was the Mopar '13 Dart, '12 300, '11 Charger and the '10 Challenger, and for 2014, this teaser image shows that the company will be giving the unique treatment to Dodge's muscle coupe yet again.
Mopar has not revealed any details about its '14 Challenger, though the brand's president and CEO, Pietro Gorlier, says that "This limited-edition ride is for muscle-car fans who love high octane and customizable performance." All we know is, it's white, has some blue stripes, and a black (or carbon fiber) rear spoiler.
We'll know more when the Mopar '14 Challenger is revealed at the SEMA show in early November. In the meantime, click the image above to check out the teaser in high resolution, and have a look below for Chrysler's official press blast.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

'Baby Driver' is a car chase movie set to music

The Fate of the Furious is certainly the 6,000-pound SUV in the garage of automotive movies, but that doesn't mean gearheads are starved for options. The upcoming film Baby Driver looks to be a winner for car guys, featuring exciting chases with cars including a "hawk-eye" Impreza WRX, a Dodge Challenger, and a 1980s Chevy Caprice. The movie is written and directed by Edgar Wright, whom you may know as the man behind movies such as Sean of the Dead, Hot Fuzz, and Scott Pilgrim vs. The World. And based on the two trailers released so far, seen above and below, it's about a young man by the name of Baby, who is a getaway driver for criminals. He's apparently the best in the business, and the secret to his success is the music he listens to while he's driving. He also wants out, but his boss, played by Kevin Spacey, has no intention of letting him go. Spacey is one of a number of major stars in the film, including Jamie Foxx and John Hamm. The driving action shown in the trailers definitely looks entertaining. The WRX is seen doing an array of drifts and J-turns. There is some driving precision on display here that wouldn't be out of place in a Gymkhana video. And it looks like Wright's attention to detail in his shots and transitions, as well as some solid comedy relief, are all going to be present. The film comes out this August. Related Video: News Source: Sony Pictures Entertainment / YouTube via Road & TrackImage Credit: Sony Pictures Entertainment / YouTube TV/Movies Chevrolet Dodge Subaru Videos baby driver