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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Charger Hellcat and Tesla Model S P85D in Motor Trend Head 2 Head battle

One has James Bond Mode, Insane Mode, Creep Mode, and, yes, Insane Creep Mode. The other has 707 horsepower and is a heck of a lot cheaper. But which one is the bigger American badass? We figure most people already have strong opinions on the Dodge Charger Hellcat and Tesla Model S P85D, and they aren't likely to be swayed too far in the opposite direction by another person's viewpoint. Still, we think you'll enjoy watching the video above. In it, Autoblog friend and Motor Trend "Head 2 Head" host Jonny Lieberman summons smoke, shares smiles, and spouts spiels about both cars, finally finding one just slightly more badass than the other. Which ridiculously ludicrous American sedan takes top honors? Watch above to find out. Related Gallery 2015 Dodge Charger SRT Hellcat View 142 Photos Related Gallery 2015 Tesla Model S P85D: Detroit 2015 View 18 Photos News Source: Motor Trend via YouTube Green Dodge Tesla Electric Performance Videos Sedan motor trend head 2 head dodge charger hellcat autoblog black

Hypermiling a Ram 1500 EcoDiesel to 38.1 mpg

You never quite know what Wayne Gerdes has up his sleeve. The man who coined the term hypermiling is always looking for adventurous ways to prove that anyone – even you... yes, you – can eke out more miles per gallon just by changing the way you drive. Saying that is easy. Proving it by going on outlandish cross-country drives is hard. But for Gerdes and his team of fuel economy fiends over at CleanMPG, hard is half the fun. Our latest adventure appeared, at first glance, to be nearly impossible. Which is why we always answer the phone when Gerdes calls. He likes to take journalists along on his drives, not only to try teach us how to hypermile but also to prove that we can be taught. The first time I 'helped' him and his team was when we got over 30 miles per gallon in a 2011 Ford F-150 XLT with the EcoBoost 3.5-liter V6. The EPA rated that truck with at just 16 mpg in the city and 22 on the highway. So, we'll count that trip as a success. Next up was a cross-country drive last fall in a trio of Audi TDI vehicles to prove that you don't need to drive extra slow to beat the EPA numbers. In fact, we made it from Los Angeles to New York City in just over 46 hours, cramped but not cranky. We had once again proven that how you drive is hugely important to your fuel usage. Our latest adventure appeared, at first glance, to be nearly impossible. The EPA says that the Ram 1500 EcoDiesel we would be driving gets just 22 combined mpg (19 city and 27 highway). Gerdes' idea was to drive it as far north from Houston, TX towards Detroit, MI as we could go on one tank. The day before we left, our itinerary got an extra stop. Instead of taking one of the official Shell Eco-marathon prototype vehicles to Detroit, it was decided to bring the winning diesel-powered prototype from the just-finished event to The Henry Ford Museum, where it had been arranged the car would be displayed. The winning car was built by a small team (just four students) from Sullivan High School in Sullivan, IN, who managed to beat a number of college teams with a score of 1,899.32 mpg. That target would be a bit out of reach for the Ram, but could we get 1,000 miles from the tank? Since the truck has a 26 gallon tank (officially, anyway), that would mean the EPA says we could only go 702 miles, assuming all highway driving. Could we make up 300 miles with careful driving? That spells both challenge and fun.