1952 Dodge Coronet Convertible Led Sled All Steel Masterpiece Hemi Show Car Look on 2040-cars

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2015 Dodge Viper price drops $15k for 2015

We recently saw updated specs and new trims of the 2015 Viper, but it looks like the folks at Dodge were saving the biggest surprise for last. Prices on all levels of the American sports car are seeing an immediate, across-the-board price cut of $15,000; even 2014 models still remaining on dealer lots.
The new MSRP for the 2015 Viper in its base SRT trim now starts at $84,995, and when the TA and GTS come to the lineup later next year, they start at $100,995 and $107,995, respectively. The move seems like a swing for the fences that might help to quell slow sales.
Obviously, current Viper owners might be somewhat peeved that their investment was just re-priced by the company. However, to assuage some of their concerns, Dodge is giving all fifth-gen owners a certificate worth $15,000 towards the purchase of a new one, which comes in addition to the price reduction.

Marchionne on Alfa's US return, Dodge Dart's powertrain weakness and minivan plans

As a reporter covering an auto show, the one opportunity you never want to miss is going to the Sergio Marchionne press briefing.
"This undertaking to bring Alfa back is a one-shot deal... We are not going to do this twice."
There just aren't that many real characters left in the auto industry. Marchionne, who sits atop both Chrysler and Fiat, is not only one of the smartest execs in the business, but also the most frank. Herein, a sample of the quotable always-sweatered executive:

Fiat-Chrysler shows its SEMA lineup

Fiat Chrysler Automobiles already previewed its 2014 SEMA show lineup with some slick renders. Now, the automaker has finally showed us the actual cars, and among the group there are definitely some that stand out more than others.
Dodge is really showing off its muscle at this year's show with four concepts that all pump up the power of the brand's models. Perhaps most interesting among them is the Challenger T/A Concept (pictured above) in striking Sublime Green and matte black. It's meant to resemble the classic Trans Am racer from the '70s. Under the hood is a 6.4-liter V8, and to fit the vintage style there's a pistol-grip gearshift inside.
The Charger R/T also gets some attention with the Mopar concept that shows off what FCA's aftermarket performance arm can do. Mods include an updated body kit, cold-air intake for the 5.7-liter V8 and a coil-over suspension kit. Beyond that, the Dart R/T Concept looks a lot meaner with a black hood with duct work that leads straight to the air intake. The rest of the compact sedan is dolled up in O-So-Orange paint and is fitted with upgrades to improve handling like a coil-over suspension and big brake kit from the Mopar catalog.