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Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

Rest of 2015.5 Dodge Viper lineup available after MSRP drop spurs sales uptick

The Dodge Viper has muscled its way back into buyers' good graces thanks to a $15,000 price drop across-the-board – and we're sure the extra five horsepower didn't hurt, either – posting a 26-percent year-to-date surge after the September realignment. No longer, uh, snakebitten, Dodge is now allowing dealers to place already-sold orders of the TA 2.0 Special Edition and GTS, both of which come with more goodies as standard than on the 2014 models they replace. The $101,995 TA wears a high performance Aero Package consisting of front lower dive planes, front splitter, competition rear spoiler, a dual-mode suspension supporting 18- or 19-inch matte black wheels on Pirelli PZero Corsa tires, two-piece Brembos rotors with black and orange calipers and performance pads, and a five-mode electronic stability control. We'll pretend to ignore features like a "rear carbon fiber applique" on a hardcore V10 sports car. The $107,995 GTS trim throws in Laguna leather seats as standard, an Alcantara headliner and an 18-speaker Harman Kardon system. It will also be the only model that can be had in Ceramic Blue with black stripes, orange brake calipers and GTS gloss black badging. And that rear carbon fiber applique, since it's apparently quite popular. The Connor Avenue plant where workers assemble the Viper by hand will begin production of the TA and GTS in November, the two models will appear in showrooms in Q1 of next year. A press release below has more information. Finally, it appears the only thing Connor Avenue builders looks like it finally has the work to keep everyone at work. {C} New 2015.5 Dodge Viper GTS and TA 2.0 Special Edition Models Now Available for Customer "Sold Orders" With New Pricing and More Content - Dodge Viper sales up 26 percent year-to-date since Dodge repositioned the hand-built exotic in September and reduced the starting price $15,000 - 2015 Dodge Viper's starting U.S. Manufacturer's Suggested Retail Price (MSRP) is $84,995 (all prices exclude gas guzzler tax and destination) - New 2015.5 Viper GTS and TA 2.0 models now available for sold customer orders - Track-ready Viper TA 2.0 Special Edition builds on success of TA model; U.S. MSRP starts at $101,995 and adds high-performance Aero Package, competition rear spoiler and front lower dive planes for increased downforce and improved handling on the track - U.S.

1 Of 1 Dodge Viper looks a fabulous mess in Chicago

Earlier this year, we told you about the new Dodge Viper 1 Of 1 program, which offers buyers the chance to customize their supercars to the tune of some 25 million different combinations. With 8,000 paint colors, 24,000 hand-painted stripe patterns, 10 wheel options, and 16 interior trims to choose from, you'd be right to think that the possibilities for personalization are endless, and can probably get a little weird. That's kind of what's going on here in Chicago, with a Viper showcar that's definitely... unique. It doesn't really look bad, necessarily. It's just kind of strange. We call this color job, "Oh no, there are tiny paint cans falling from the sky, but I simply can't stop driving 200 miles per hour." And when it came time to spec wheels, it looks like FCA US said, "Aw heck, let's just use all of 'em." You'll definitely want to take a look at this unique creation, in the gallery above. And be sure to let us know if you think this Viper is hot or not, in Comments. Related Video: