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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

FCA adds 88k Dodge Challengers to Takata inflator recall

The Takata airbag inflator recall from FCA US is growing 88,346 vehicles larger in the US after the company's discovery of the faulty parts in the 2008-2010 Dodge Challenger. The affected examples have production dates between September 19, 2007, and October 29, 2010, and the coupes need the replacement components on the driver's side. According to chronology posted by the National Highway Traffic Safety Administration (as a PDF), the automaker was auditing the models covered under the campaign in July and "identified a population of vehicles that was inadvertently excluded." Initially, FCA believed these cars were using an unrecalled Takata inflator. The audit revealed that the affected cars indeed used a recalled version. As with the rest of the faulty parts, exposure to moisture can cause them to ignite too quickly during an airbag deployment and spray shrapnel at occupants. The problem has been linked to at least eight deaths worldwide and a vehicle fire in Japan. The Challenger wasn't previously part of FCA's 3.3-million unit national campaign or the subsequent expansion. According to FCA US the parts to complete the repairs in these Challengers aren't currently available. However, owners will be notified of the issue by mail starting August 14. They will receive a second notice when the parts become available. Related Video: RECALL Subject : Driver Side Frontal Air Bag Inflator May Rupture Report Receipt Date: JUL 10, 2015 NHTSA Campaign Number: 15V444000 Component(s): AIR BAGS Potential Number of Units Affected: 88,346 All Products Associated with this Recall Vehicle Make Model Model Year(s) DODGE CHALLENGER 2008-2010 Details Manufacturer: Chrysler (FCA US LLC) SUMMARY: Chrysler (FCA US LLC) is recalling certain model year 2008-2010 Dodge Challenger vehicles manufactured September 19, 2007, to October 29, 2010. The affected vehicles are equipped with a dual-stage driver frontal air bag that may be susceptible to moisture intrusion which, over time, could cause the inflator to rupture. CONSEQUENCE: In the event of a crash necessitating deployment of the driver's frontal air bag, the inflator could rupture with metal fragments striking the driver or other occupants resulting in serious injury or death. REMEDY: Chrysler will notify owners, and dealers will replace the driver's frontal air bag inflator, free of charge. Parts to remedy the vehicles are not currently available. Interim notices will be mailed to owners beginning August 14, 2015.

Stellantis reports record margins, $7B profits despite chip shortage

MILAN — Automaker Stellantis on Tuesday said it achieved faster-than-expected progress on synergies and record margins in its first six months as a combined company, despite suffering 700,000 units in lower production due to interruptions in the semiconductor supply chain. The company — formed from French carmaker Peugeot PSAÂ’s takeover of the Italian-American company Fiat Chrysler — reported net profit of 5.9 billion euros ($7 billion) in the first half of 2021, compared with a loss 813 million euros during the same period a year earlier, which was impacted by the coronavirus restrictions around the globe. Shipments rose 44% to 3.2 million units, while revenues rose 46% to 75 billion euros. “We are very pleased with the speed with which the new team has begun to execute as one company, as Stellantis,Â’Â’ Chief Financial Officer Richard Palmer told reporters. Semiconductor shortages accounted for 200,000 units of production losses in the first quarter and 500,000 in the second quarter. Semiconductors are used more than ever before in new vehicles with electronic features such as Bluetooth connectivity and driver assist, navigation and hybrid electric systems. Stellantis achieved 1.3 billion euros in cost savings in the first half, mostly by sharing investments in new technologies and platforms, which Palmer said was a faster rate than initially forecast. It aims to achieve 80% of the targeted 5 billion in cost savings by 2024. “These synergies allow us to continue to invest in the electrification strategy, which we talk about every day,” Palmer said. Stellantis, which lags competitors in rolling out electric vehicles, plans to launch 21 fully electric or plug-in gas electric hybrid vehicles over the next two years. North American posted record profitability on global sales of Ram trucks and the strong launch of the Jeep Wrangler 4xe, which was the best-selling plug-in gas electric vehicle in the United States in the second quarter. Stellantis was the market leader in South America and second in Europe. The results were presented on a pro-forma basis, taking into account the performance of each of the carmakers as separate entities during 2020. Related video: 2021 Jeep Wrangler Rubicon 392 Inside and Out