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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

2014 Dodge Durango teaser reveals new 'racetrack' taillights

Not wanting to let Jeep get all of the SUV attention for the 2014 model year, Dodge is unveiling a refreshed version of its Durango at the New York Auto Show. Teased in this image, all we can really tell about the 2014 Dodge Durango is that it will be getting Dodge's "racetrack" taillights similar to the Charger and Dart.
The chrome or painted strip currently between the Durango's Zorro taillamps have been removed to allow for a full-width LED array with "DODGE" lettering displayed more prominently above the license plate pocket. Parent company Chrysler also promises that the updated Durango will add "several new class-exclusive features," but stops short of saying what those are. Earlier reports suggest that among the changes, buyers will be able to look forward to an eight-speed automatic gearbox, which ought to improve the three-row SUV's fuel efficiency.

Dodge Dart pushed toward the grave with simplified lineup

FCA announced a while back that the Dodge Dart and its Chrysler 200 half-sibling are on the way out due to lack of interest. The 2016 model year will be the Dart's last, and Dodge has just reconfigured the lineup mid-year to lower (relative) pricing and streamline ordering. Streamlined is a nice way of saying there will be fewer choices, with three models (down from five) and limited customization beyond choosing the paint color. The odd thing is that the Dart continues to offer three different engines. And while the prices of the individual models have decreased, the former SE base trim is now gone. That means an early-2016 Dart was available for as little as $17,990, while the late-2016 Dart starts at $18,990. For that sum you get the new base model, the SXT Sport, which replaces the SXT and comes with the 2.0-liter Tigershark four-cylinder (160 horsepower, 148 lb-ft of torque) and a six-speed manual; a six-speed automatic is an available option. Standard equipment includes normal entry-level car stuff, black cloth upholstery, 16-inch wheels, and grille shutters that help improve fuel economy. The SXT Sport can be dressed up with one of three different appearance packages; Chrome adds bright accents to parts including the grille and door handles, Rallye has a black grille and a touring suspension, and the Blacktop package makes pretty much everything on the exterior black and includes a sport-tuned suspension. All three packages come with bigger wheels, too. From there it's on to the new Dart Turbo, for $20,490. It comes with the 1.4-liter turbo four (160 hp, 184 lb-ft of torque) and comes exclusively with a six-speed manual transmission. This is supposed to be the model for enthusiasts, which is how Dodge is selling the switch to manual-only. Ditching the disliked dual-clutch automatic that was previously offered with this engine doesn't hurt. This engine was also used in the former Aero model, as it's the most fuel-efficient in the lineup. The Turbo gets the Rallye appearance stuff and a different hood. At the top is the Dart GT Sport, starting at $21,900. It has the 184-hp, 2.4-liter Tigershark four-cylinder and a choice of six-speed manual or automatic transmission. This is the one with features, including a power driver's seat, the 8.4-inch Uconnect infotainment unit, digital reconfigurable gauges, dual-zone auto climate, keyless start, and a rearview camera. The latter-part-of-2016 Dart will be available in eight colors.