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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Cold start comparison: 2020 Alfa Romeo Giulia Quadrifoglio vs. 2013 Dodge Challenger SRT8

The 2020 Alfa Romeo Giulia Quadrifoglio is a five-seat, compact luxury sport sedan packing 505 horsepower thanks to a 2.9-liter twin-turbocharged V6. My personal 2013 Dodge Challenger SRT8 392 is ... well ... not. It's a full-sized muscle coupe whose iron-block 6.4-liter V8 makes 470 hp in the very traditional way: it's freakin' huge, like everything else about the car.  On paper, these two have nothing in common beyond the fact that they were built by the same multi-national manufacturing entity.  But if paper were the be-all and end-all of automotive rankings, everybody would buy the same car. And we don't, especially as enthusiasts. Whether it's looks or tuning or vague "intangibles" or something as simple as the way a car sounds, we often put a priority on the things that trigger our emotions rather than setting out to simply buy whatever the "best" car is at that particular moment.  So, what do these two have in common? They both sound really, really good. Like looks, sounds are subjective. While a rubric most assuredly exists in the world of marketing (attraction is as much a science as any other human response), we have no way of objectively scoring the beauty of either of these cars, and the same applies to the qualities of the sound waves being emitted through their tail pipes.  But we can measure how loud they are. In fact, there's even an app for that. Dozens, as it turns out. So, I picked one at random that recorded peak loudness levels, and set off to conduct an entirely pointless and only vaguely scientific experiment with the two cars that happened to be in my garage at the same time.  For the test, I opened up a window and cracked the garage door (so as not to inflict carbon monoxide poisoning upon myself in the name of discovery), and then placed my phone on a tripod behind the center of each car's trunk lid. I fired each one up and let the app do the rest. I then placed my GoPro on top of the trunk for each test so that I could review the video afterward for any anomalies.  I started with the Challenger. The 6.4-liter Hemi under the hood of this big coupe is essentially the same lump found under the hood of quite a few Ram pickups, and it has the accessories to prove it. Its starter is loud and distinctive. Almost as loud, it turns out, as the exhaust itself. As its loud pew-pew faded behind the V8's barking cold start, we recorded a peak of 83.7 decibels. In the app's judgment, that's roughly the equivalent of a busy street.

Pony-car sales war: Mustang vs. Camaro vs. Challenger [UPDATE]

Update: An earlier version of this story misstated the 2015 Mustang's weight when compared with previous models. Additionally, we have added comments from Chevrolet in the text. The Ford Mustang has blown past the Chevy Camaro as America's best-selling pony car, and in June, it wasn't even close. The 'Stang outsold the Camaro 11,719 to 8,611 cars. The Camaro remained ahead of the Dodge Challenger, which sold 6,845 units. Even though the Camaro did post an 11.5-percent sales improvement in June, the competition is arguably stronger than at anytime since the 1970s muscle-car era. The Mustang's sales leapt a whopping 53.6 percent, while the Challenger saw a gain of 56 percent. Several factors are weighing down Camaro sales, including its lame duck status. Chevy is launching a new generation of the Camaro this year that's more than 200 pounds lighter, offers a new turbo four-cylinder engine option, and has a nicer interior than the outgoing model. Put simply: wait a few months and you can get a better car. It's also unlikely Chevy will jack up the price much, as it's historically kept the Camaro within reach of everyday enthusiasts. While Chevy fans wait in anticipation for their new sports car, Ford and Dodge have downshifted. The new Mustang, which went on sale last year, is faster and more sophisticated than its predecessor. It also offers a 2.3-liter EcoBoost four-cylinder, which Ford has credited for the Mustang's recent uptick and makes up 36 percent of the car's sales, Ford analyst Erich Merkle said. View 17 Photos June's performance allowed the Mustang to widen its sales gap with the Camaro this year. Through the first five months, Ford sold 68,290 Mustangs, a 54.4-percent increased compared with 2014. Chevy sold 42,593 Camaros, an 8.7-percent decrease. The Challenger – long the No. 3 pony car in sales volume – has seen its sales surge 41 percent this year to 37,011 units. Spokesman Monte Doran said Chevy expected that 2015 would be a "relatively soft year" for the Camaro. "Mustang is taking advantage of years' worth of pent-up demand for an independent rear suspension," he said. "When Camaro introduced an IRS, in 2009, it helped make us the best-selling performance car in America.