2014 Dodge Charger Se on 2040-cars

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2015 Dodge Viper GTC available in 25 million no-cost combos with 1 Of 1 bespoke program

What's the one thing no car can have too much of? Here's a hint – it's not power. It's not efficiency, either, or technology, or even safety. It's exclusivity. It's one reason Rolls-Royce has become a legend building absolutely bespoke motor vehicles, and it's the reason Dodge, of all companies, is offering a new GTC trim level for its Viper supercar. Now, you might be asking what's so special and exclusive about a trim level? Well, in the Viper GTC's case, it gives owners access to a catalog of 8,000 shades of paint for the exterior, 24,000 "hand-painted" custom stripe patterns, 10 different wheel options, 16 interior trims and no fewer than six aerodynamic packages. That results in 25 million different configurations for the 645-horsepower snake. Most shockingly, the customization choices come at no additional cost on the GTC model. And it's only the start. Ordering a GTC will enroll customers in a unique VIP program called Viper Concierge, which according to Dodge, "offers an exclusive point of contact throughout the custom Viper build process." In other words, buyers will be given the means to stay right on top of their car's production, through the 140-to-160-hour painting process, which itself will be fully documented with pictures and through a mobile-friendly website, to the actual construction of their GTC. The Concierge process will start with the ordering stage, which will include Dodge sending customers a paint chip showing the owner's custom choosing, which they can confirm or refuse. Shortly thereafter, Dodge will send buyers a 1:18-scale "speed-form" replica in their chosen custom colors, once again to confirm or deny the build. Once the buyer's color and option selection is locked-in, that car becomes a one-of-one Viper for that year – no other buyer will be permitted to build a Viper to the same specifications. The concierge service also grants access to the Viper Ambassador Owner's Portal, where orderers can track their car's build process, receive weekly updates and share their excitement with (jealous) friends and family. And once the car is complete, it will be fitted with a custom dash plaque identifying its bespoke provenance – the owner can choose to have their name put on the badge, the car's nickname, or whatever they wish (Dodge will also ship each Viper with a second blank plate to include if the original owner sells the car).

Fiat Chrysler Automobiles: The next five years

Unless you've been living under a rock for the past 24 hours, you've no doubt read about all of the big future product news coming out of Fiat Chrysler Automobiles today. We had individual brand reports from Chrysler, Dodge, Jeep, Ram, Alfa Romeo, Fiat, Maserati and even Ferrari, but in the interest of simplifying and summarizing, we're going to list out the hard facts once more. Of course, with all of this still off in the future, there's still the possibility that a few changes will be made. But as of what we know right now, here's what's coming, and what's going away.
Chrysler
2014: Refreshed 300/300C, debuting at Los Angeles Auto Show

What's the deal with Chrysler demanding colleges crush their Vipers? [w/video]

Students and teachers at a Washington community college are up in arms following an order from Chrysler that it must destroy the pre-production Dodge Viper that was donated to the school's automotive technology program ten years ago.
The Viper in question is said to be the fourth off the production line, based on its VIN, and has had its emissions controls disabled, allowing its ten-cylinder engine to produce 600 horsepower, according to a report from Yahoo! Autos. As one of the first Vipers ever produced, the school's AT instructors claim it could be worth $250,000 in a museum, while a local news report purports that Jay Leno once tried to purchase the car, but the sale was prevented by Chrysler.
As pointed out by our friends at Autobytel, though, there are a lot of things in this story that don't quite add up. Immediately noticeable from the news report embedded below - which shows the car at South Puget Sound Community College - is that the car in question is not a 1992 model. When the Viper went on sale in 1992, it was only available as an RT/10 with a (flimsy) soft top, like the red car shown above. But the car featured in the report from KING5 News (inset image) is clearly a hardtop Viper GTS, which didn't enter production until 1996. And even if, as reported by a local newspaper, the hardtop featured is a prototype, it doesn't explain the lack of another iconic feature of the first Vipers - their distinctive side pipes. This kind of pokes holes in the school's argument that this is the fourth Viper to ever roll down the line. At best, this appears to be a pre-production Viper GTS.