2009 Dodge Charger Sxt Sedan 4-door 3.5l on 2040-cars

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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Here are the cars Fast 8 characters will drive in Iceland

The eighth installment of the Fast & Furious franchise will feature some characteristic wheel-to-wheel adventuring, this time on Icelandic ice. As revealed by the F&F production team, here are some of the vehicles that will be seen in the film. What else could Dominic Toretto drive than a Dodge? The previous film showed a Charger fitted for off-road driving, and this time the classic shape has been formed into an ice racer. The muscle car is still recognizable, but the altered wheelbase and fender flares make this something quite different. And as the bullet holes testify, the matte black machine is definitely going to see some action. Letty drives a Local Motors Rally Fighter, which might be the best fit for the ice scenes. The off-road coupe has been modified with a brush bar and some serious roof-mounted lights. Roman will be seen behind the wheel of an orange Lamborghini Murcielago, easily standing out in the frozen wastes. To top it off, there are some tank-like machines: There's a tracked Ripsaw for Tej Parker and an "Ice Ram" for Hobbs, who is played by Dwayne "The Rock" Johnson. Both of these look like mean machines, and on the screen they'll probably prove to be the admission ticket's worth. Related Video: Featured Gallery Fast 8 Ice Cars Image Credit: Fast & Furious Facebook page Celebrities TV/Movies Dodge Lamborghini Off-Road Vehicles Special and Limited Editions Supercars local motors fast 8 ripsaw

Is Mopar readying a special-edition Dart for Chicago?

Chrysler has released the above teaser of a limited-edition Mopar 2013 model that will be unveiled at next month's Chicago Auto Show. Although the automaker doesn't announce what vehicle will get the Mopar treatment, closer investigation of the seats and center console suggest that this car will be a special version of the 2013 Dodge Dart.
This will be the fourth Mopar model in as many years, following on the heels of the Mopar 2010 Challenger, Mopar 2011 Charger and the Mopar '2012 300. There are no details for the Mopar '13 Dart, but we do see that the car will retain the signature black-and-blue color scheme as past Mopar editions. Like these previous models, we expect production of Mopar '13 Dart to be limited to just 500 units.
Scroll down for Chrysler's press release teasing the new Mopar model, and we'll be sure to bring you plenty of live images from the show floor in a couple weeks.