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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Autoblog Podcast #402

Episode #402 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Brandon Turkus talk about the Audi A3 TDI Challenge and luxury car features we not-so-secretly love. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #402: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Audi A3 TDI road trip Luxury features we're sort of ashamed we love In The Autoblog Garage: 2014 Land Rover LR4 2015 Aston Martin Vanquish 2015 Dodge Challenger R/T Scat Pack Hosts: Dan Roth, Steven Ewing, Brandon Turkus Runtime: 01:17:40 Rundown: Intro & Garage - 00:00 Audi A3 TDI Challenge - 42:51 Luxury Features We Love - 01:00:05 Q&A - 01:09:17 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Aston Martin Audi Dodge Land Rover Diesel Vehicles Luxury Performance aston martin vanquish

Dodge recalling 2k SRT Hellcat Challengers and Chargers for fuel leak

Bad news for fans of the obscene output of the Dodge Hellcat twins, as FCA has announced a voluntary recall of both 707-horsepower variants of the 2015-model-year Charger sedan and Challenger coupe. According to FCA, a total of 2,211 cars are being recalled after a dealer discovered a "possible fuel leak" during a pre-delivery inspection. Despite getting cleared by suppliers, FCA claims its engineers found "improperly installed" hose seals. Owners of affected vehicles will receive notification and be asked to report in for repairs. Of the vehicles affected, the overwhelming majority, 2,012, were sold in the US market. The remainder were sold in Canada (148), Mexico (30) and just 21 outside of North America. Scroll down for the official release from FCA. Related Video: Statement: Hose Seals March 1, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 2,211 cars globally to replace fuel-delivery components that may leak. An FCA US dealer alerted the Company to a possible fuel leak following a pre-delivery vehicle inspection. These components had passed the supplier's leak-testing, but FCA US engineers launched an investigation and discovered certain hose seals may have been improperly installed. The Company is unaware of any related injuries, accidents or customer complaints. Affected are model-year 2015 Dodge Challenger SRT coupes and Dodge Charger SRT sedans equipped with 6.2-liter V-8 engines. There are an estimated 2,012 in the U.S.; 148 in Canada; 30 in Mexico and 21 outside the NAFTA region. Affected customers will be notified and advised when they may schedule service. Customers with questions or concerns may call the FCA US Customer Information Center at 1-800-853-1403.