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The Dodge Demon sheds some weight in pursuit of speed

The Dodge Demon teaser train isn't stopping until it hits New York City. In case you need a reminder, the upcoming Demon is the more pedestrian Hellcat's stripped-down and hopped-up sibling that promises to be built for the sole purpose of traveling a quarter-mile mile quicker than any of its rivals. The weekly video rollout on www.ifyouknowyouknow.com continues with the latest sneak peak, "Reduction." While there were early rumors that the Demon may pack an all-wheel-drive system and in turn gain enough grip to rotate the Earth underneath it, Dodge and SRT look to be going down a simpler route. The press release reveals the Demon is 200 pounds lighter than the standard Hellcat. It's unclear where all that weight is coming from, but at nearly 4,500 pounds, the Challenger Hellcat could stand to go on a bit of a diet. The video hints at adjustments to the wheels, steering, suspension, and brakes, as well as some modifications to the car's interior. Don't be surprised if the Demon is a bare bones stripper model with no back seat, no A/C, and no radio. Who needs music when you have 2.4-liter supercharger and a 6.2-liter Hemi V8 making sweet love under the hood? Related Video: Image Credit: FCA Design/Style Marketing/Advertising New York Auto Show Dodge Coupe Future Vehicles Special and Limited Editions Performance dodge demon dodge hellcat

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Autoblog Podcast #407

Episode #407 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Sebastian Blanco talk about the Michelin Challenge Bibendum, the Toyota Mirai, and the BMW 3 Series falling off the Car and Driver 10Best list. We start with what's in the Autoblog Garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #407: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Challenge Bibendum Toyota Mirai fuel cell 3 Series falls off Car and Driver 10Best list In The Autoblog Garage: 2015 Acura TLX 2015 Dodge Charger 392 Audi Prologue Concept Hosts: Dan Roth, Steven Ewing, Sebastian Blanco Runtime: 01:07:55 Rundown: Intro and Garage - 00:00 Challenge Bibendum - 18:32 Toyota Mirai - 28:20 C/D 10Best - 44:52 Q&A - 53:52 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Acura Audi BMW Dodge Toyota toyota mirai challenge bibendum