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Fiat brand chief reassigned then resigns amid flagging sales

Jason Stoicevich was replaced as head of the Fiat brand in North America just the other day. He was immediately reassigned to another job within Fiat Chrysler Automobiles. But according to Automotive News, Stoicevich quit the new job – and the company altogether – the very next day. The development comes amidst flagging sales for the Fiat brand in America. The introduction of the awkward-looking 500L multi-purpose vehicle has been largely regarded as a sales disaster in the US. Despite having just introduced the new 500X into the growing crossover market, and an overall upward trend across FCA group sales, the Fiat brand's figures have been dropping all year. While the Italian brand's volume has fluctuated from month to month compared to last year's sales, the number of cars its dealers sells on an average day has been firmly in decline. Fiat's downward trend reflects a general tendency in the market towards larger vehicles at the expense of smaller ones. However, the powers that be in Auburn Hills evidently felt that a change of leadership was in order, so it placed Dodge chief Tim Kuniskis in charge of all the company's mass-market passenger-car brands – namely Dodge, Chrysler, and Fiat – and moved Stoicevich to running the group's fleet and small-business operations. Stoicevich remained in charge of the company's California Business Center, but it seems as though he was as dissatisfied with the switch as his superiors were with the performance of the brand over which he presided, and so he apparently elected to step down and leave the company.

The Dodge Neon is coming back... to Mexico

It's been a long time since we've seen a new Dodge Neon putt-putting around. But soon it will be back, and in North America, too, if you want to get technical about it. But this time, the Neon will be limited exclusively to Mexico. According to Ward's Auto, FCA is planning to import the Fiat Tipo to Mexico, but rebadged under the Dodge brand and with the Neon nameplate on the trunk... even if it doesn't have those signature round headlights, or a three-speed automatic transmission. Never heard of the Fiat Tipo? It debuted almost a year ago as the Aegea Project, and went into production shortly thereafter – similarly called the Egea in Turkey where it's made, but the Tipo in other European markets. It's a budget-oriented, C-segment compact with a range of four-cylinder engines, and though designed from the get-go as a four-door sedan, it rolled into Geneva last month in hatchback and wagon forms as well. The Tipo is built at the Tofas plant in Bursa, Turkey, alongside the Fiat Doblo – which is also shipped over to North America, rebadged as the Ram ProMaster City. In the Mexican market, FCA also sells the Fiat Siena sedan as the Dodge Vision, the Mitsubishi Mirage rebadged as the Dodge Attitude, and the Fiat Strada as the Ram 700 – all nameplates exclusive to our neighbors to the south. Whatever its origin, it'll be interesting to see a Neon again the next time we venture South of the Border – particularly considering that the Neon was arguably the last time that Chrysler had a competitive compact on its hands. The Caliber that followed never gained the same kind of traction, so to speak, and FCA recently ceased production (for the time being at least) of the Dodge Dart and Chrysler 200 to focus on larger trucks crossovers – the likes of which the Caliber tried to emulate (in style, if not in substance).

Dodge Dart Registry helps you crowdsource money for your next ride [w/video]

To be honest, we're surprised something like this didn't pop up sooner. Chrysler is riffing on gift registries for couples getting married or expecting babies and cross-pollinating it with a social media funding website like Kickstarter to help customers buy its 2013 Dodge Dart. The Dodge Dart Registry allows people to build and customize a new Dart exactly how they want it, then let other people purchase some or all of the components as gifts.
The registry lets you add features like dark headlights, dual exhaust, various wheels and even interior options without choosing a specific trim level. This sounds a lot like the system Scion uses to let its customers configure cars, and this could be a great idea for Dodge. Of course, this system has the added benefit of being a social media affair for you to share with your friends... you know, so they can help pay for some of the parts, too.
The best thing about the registry is that you can configure your dream Dart from the comfort of your home computer, which strikes us as much better than walking around Bed, Bath and Beyond for the better part of an afternoon with an electronic scanner. The one thing that Dodge doesn't offer? "Thank You" cards. Those are on you.