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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

eGarage interviews a couple with 65 Vipers

Owning multiple vehicles can be a hassle worth enjoying if you're willing to spend the time and the money required to acquire and maintain them. But when it's hard to make ends meet while underused valuable hunks of metal, plastic and rubber sit happily taking up garage space, journeys into the depths of other people's well-developed automotive obsessions will either bring you and your cars closer together, or compel you to sell them off before you become one of those fanatics. A recent video by eGarage is one of those journeys, and it's not for the faint of heart: D'Ann and Wayne Rauh own 65 Dodge and SRT Vipers in a collection of automobiles that exceeds 100.
We're not sure if the couple has developed heat-resistant calves from stepping over Viper door sills made burning-hot by side-exhaust pipes, but we wouldn't be surprised if they did. We did learn that their obsession with the no-holds-barred sports car started in 2006 with a trip to a dealership to buy just one Viper, which goes to show how innocently car obsessions can start. But the Rauhs seem to be doing just fine - perhaps better - 64 more Vipers later.
Watch the video below for the full story and to see what eGarage claims is the world's largest Viper collection.

2015 Dodge Challenger Drag Pak previewed

Dodge and Mopar have never strayed far from success in drag racing, be it on run-what-you-brung nights at the local strip or at the highest levels of the sport. Hoping to both add to that heritage and capitalize on some of the media spotlight that's shown so brightly on the brand of late, Dodge has given us our first look at the 2015 Mopar Challenger Drag Pak test car.
Though this first iteration doesn't make use of the 707-horsepower Hellcat engine, it seems to be a pretty formidable racing package. Starting with a stock '15 Challenger, Mopar adds a full roll cage built to National Hot Rod Association specs. Rubber front and back is drag racing-ready as well, with 28x4.5-inch tires in the front, and fat 30x9-inch tires out back - all from Hoosier.
Powering the beast is a massive 426-cubic-inch (7.0-liter) Hemi Race V8, with output levels that are still unspecified. A Chrysler 727 automatic transmission connects up to a racing style shift lever, with integral line lock.