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The Chrysler brand could be axed under Stellantis management

MILAN — While running NissanÂ’s North American operations from 2009 to 2011, Carlos Tavares had a reputation for closely watching costs with little tolerance for vehicles or ventures that didnÂ’t make money. Experts say that means Tavares, currently the head of PSA Group, is likely to follow that blueprint when he becomes leader of a merged PSA and Fiat Chrysler Automobiles. The low-performing Chrysler brand might get the axe as could slow-selling cars, SUVs or trucks that lack potential. Already the companies are talking about consolidating vehicle platforms — the underpinnings and powertrains — to save billions in engineering and manufacturing costs. That could mean job losses in Italy, Germany and Michigan as PSA Peugeot technology is integrated into North American and Italian vehicles. “You canÂ’t be cost efficient if you keep the entire scale of both companies,” said Karl Brauer, executive analyst for the iSeeCars.com auto website. “WeÂ’ve seen this show before, and weÂ’re going to see it again where they economize these platforms across continents, across multiple markets.” Shareholders of both companies are to meet Monday to vote on the merger to form the worldÂ’s fourth-largest automaker, to be called Stellantis. The deal received EU regulatory approval just before Christmas. Tavares, who for years has wanted to sell PSA vehicles in the U.S., wonÂ’t take full control of the merged companies until the end of January at the earliest. He likely will target Europe for consolidation first, because thatÂ’s where Fiat vehicles overlap extensively with PSAÂ’s, said IHS Markit Principal Auto Analyst Stephanie Brinley. Europe has been a money-loser for FCA, and factories in Italy are operating way below capacity — a concern for unions, given FiatÂ’s role as the largest private sector employer in the country. “We are at a crossroads,Â’Â’ said Michele De Palma of the FIOM CGIL metalworkersÂ’ union. “Either there is a relaunch, or there is a slow agonizing closure of industry, in particular the auto industry, in Italy.” ItalyÂ’s hopes lie with the luxury Maserati and sporty Alfa Romeo brands, but De Palma said investments are needed to bring hybrid and electric technology up to speed. FiatÂ’s Italian capacity stands at 1.5 million vehicles, but only a few hundred thousand are being produced each year. Most factories were on rolling short-term layoffs due to lack of demand, even before the pandemic.

Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

Rest of 2015.5 Dodge Viper lineup available after MSRP drop spurs sales uptick

The Dodge Viper has muscled its way back into buyers' good graces thanks to a $15,000 price drop across-the-board – and we're sure the extra five horsepower didn't hurt, either – posting a 26-percent year-to-date surge after the September realignment. No longer, uh, snakebitten, Dodge is now allowing dealers to place already-sold orders of the TA 2.0 Special Edition and GTS, both of which come with more goodies as standard than on the 2014 models they replace. The $101,995 TA wears a high performance Aero Package consisting of front lower dive planes, front splitter, competition rear spoiler, a dual-mode suspension supporting 18- or 19-inch matte black wheels on Pirelli PZero Corsa tires, two-piece Brembos rotors with black and orange calipers and performance pads, and a five-mode electronic stability control. We'll pretend to ignore features like a "rear carbon fiber applique" on a hardcore V10 sports car. The $107,995 GTS trim throws in Laguna leather seats as standard, an Alcantara headliner and an 18-speaker Harman Kardon system. It will also be the only model that can be had in Ceramic Blue with black stripes, orange brake calipers and GTS gloss black badging. And that rear carbon fiber applique, since it's apparently quite popular. The Connor Avenue plant where workers assemble the Viper by hand will begin production of the TA and GTS in November, the two models will appear in showrooms in Q1 of next year. A press release below has more information. Finally, it appears the only thing Connor Avenue builders looks like it finally has the work to keep everyone at work. {C} New 2015.5 Dodge Viper GTS and TA 2.0 Special Edition Models Now Available for Customer "Sold Orders" With New Pricing and More Content - Dodge Viper sales up 26 percent year-to-date since Dodge repositioned the hand-built exotic in September and reduced the starting price $15,000 - 2015 Dodge Viper's starting U.S. Manufacturer's Suggested Retail Price (MSRP) is $84,995 (all prices exclude gas guzzler tax and destination) - New 2015.5 Viper GTS and TA 2.0 models now available for sold customer orders - Track-ready Viper TA 2.0 Special Edition builds on success of TA model; U.S. MSRP starts at $101,995 and adds high-performance Aero Package, competition rear spoiler and front lower dive planes for increased downforce and improved handling on the track - U.S.