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Dodge Challenger SRT Hellcat ringtone revs up [w/video]

The best (or worst, depending on your views) thing about smartphones is that you're able to carry lots, and lots of useful stuff around in your pocket. That means you can always have a phone, messaging service, email, flashlight, calculator, dictionary, encyclopedia, and literally thousands of other things on your person at all times. Now, we can add one more thing for you to carry about in your little slab of aluminum, glass and plastic - a Dodge Challenger SRT Hellcat.
Now, you obviously can't carry around a 707-horsepower muscle car around in your pocket. That'd be ridiculous, impractical and uncomfortable. You can, however, carry around the noise made by said muscle car's 6.2-liter, supercharged Hemi V8, thanks to a new, free-to-download ringtone from the folks at Dodge and SRT.
We can't embed the ringtone here, so if you'd like to hear exactly how it'll sound when your phone goes off, you'll need to head over to the SRT Hellcat's page. If that's more trouble than it's worth, the same ringtone was attached to a tiny speaker on the press kit for the mighty Challenger, and was captured on video by our own Seyth Miersma (don't worry, he's already been soundly dressed down for shooting a video in portrait mode).

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.