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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Dodge Charger Pursuit nets quickest lap in police car test

We wouldn't advocate trying to outrun the police, no matter what you're driving and no matter what they are. But if you see a Dodge Charger bearing down on you with blue lights flashing in your rearview mirror, you'd better think twice before attempting to flee, because the Charger Pursuit has once again emerged as the fastest police cruiser out there.
In the latest Police Vehicle Evaluation held by the Michigan State Police at Grattan Raceway, Dodge says its new Charger Pursuit AWD posted a lap time of 1:33.85. That's quicker than any of the other law enforcement vehicles present, but also makes it the quickest all-wheel-drive cruiser available to law-enforcement officials. That may not make it the quickest of all time, but that honor belongs to the rear-drive Dodge Charger Pursuit, which cuts a fraction of a second off its AWD counterpart's time with a 1:33.70. But in regions where the extra traction could come in handy, that's as negligible a difference as we've ever seen.
Of course, the annual PVE sessions held by the Michigan State Police take in to account a wide variety of performance tests, including top speed, acceleration, braking, handling, fuel economy and ergonomics. The MSP has yet to reveal its full findings from its 2014 model year tests, but we'll be sure to bring them to you when they are published.

2014 Dodge Dart Blacktop hits the pavement ahead of Detroit

Dodge is getting ready to spread the Blacktop-themed love to the smallest member of its lineup. Last year, the automaker offered up Blacktop versions of the Avenger, Challenger, Charger, Durango, Grand Caravan and Journey. And now the Dart, too, gets its dark on for 2014, with the $295 package offered on Dart SXT models equipped with the Rallye Appearance Group. The Dart Blacktop will make its debut at the Detroit Auto Show next week.
As with the other Blacktop special-edition models, the Dart Blacktop gets glossy black accents for a "sporty, sinister look." The blacked-out treatment spreads across the 18-inch wheels to the crosshair grille, grille surround and headlamp bezels. The interior sees a similar treatment, with black and light tungsten or black and ruby red cloth to go with red accent stitching on the instrument panel, center console and seat bolsters.
For the 2014 model year, all Dart SXT and Limited models receive the 2.4-liter MultiAir2 Tigershark engine with 184 horsepower and 174 pound-feet of torque, and since the Blacktop is based on the SXT, that's the powerplant buyers of this special-edition will get, too. Expect the 2014 Dart Blacktop to hit dealers in the first quarter, and while you're waiting, feel free to read more in the official press release below.