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Dodge Challenger SRT Hellcat's 707 storming horses can be yours for $60k

We love a good deal on high performance. It's what traditionally makes muscle cars so appealing - you get lots of speed, for not a lot of money. For 2015, Dodge has taken this to its logical extreme, offering its new 707-horsepower, supercharged, V8-powered Dodge Challenger SRT Hellcat for just $59,900. For those wondering, that works out to just about $85 per horsepower, which when compared with a typical budget performance car, like the $24,995, 210-hp Volkswagen GTI ($119 per hp), demonstrates the Hellcat's astonishing value.
The information was revealed by a photo (click on the inset image to expand) taken at this week's Portland launch event (our man Seyth Miersma is just now on the ground and will have a full report on the madness that is the Hellcat soon) for the entire 2015 Challenger range, and reveals the Hellcat's price alongside its high-powered competitors from Ford and Chevrolet.
The discontinued 662-hp Mustang GT500 started at $56,000, while the 580-hp Camaro ZL1 starts off at $58K. Indeed, the only muscle car that outprices the Hellcat is the track-focused Camaro Z/28, a car that we're guessing could still wallop the Hellcat on the right piece of track, despite being down over 200 hp.

Custom 2014 Dodge Durango R/T proves SEMA can be subtle

The annual SEMA Show in Las Vegas can often be a sensory overload of overwrought madness, with cars that don't even look drivable anymore. But every once in a while, a modestly modified show car graces our presence, like the customized Dodge Durango you see here, which, in addition to giving us our first glimpse at the aftermarket possibilities for the refreshed-for-2014 model, proves that a car doesn't have to be slammed, scooped, donked and Lambo-doored to have presence.
Sure, this Durango has custom hood inserts, dark 22-inch wheels and custom fender flares, but as far as external modifications go, that's it. Inside, Dodge has fitted new door sill guards, an ambient lighting kit, bright pedals, premium floor mats and - of course - Katzkin leather. The automaker has even added wireless internet connectivity as part of the excellent Uconnect infotainment system.
Performance upgrades are minimal on this Durango R/T, which comes packed with Chrysler's 5.7-liter Hemi V8. Larger brakes have been fitted, as have lowering springs (though it certainly doesn't look that much lower) and a custom exhaust.

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video: