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2015 Dodge Viper price drops $15k for 2015

We recently saw updated specs and new trims of the 2015 Viper, but it looks like the folks at Dodge were saving the biggest surprise for last. Prices on all levels of the American sports car are seeing an immediate, across-the-board price cut of $15,000; even 2014 models still remaining on dealer lots.
The new MSRP for the 2015 Viper in its base SRT trim now starts at $84,995, and when the TA and GTS come to the lineup later next year, they start at $100,995 and $107,995, respectively. The move seems like a swing for the fences that might help to quell slow sales.
Obviously, current Viper owners might be somewhat peeved that their investment was just re-priced by the company. However, to assuage some of their concerns, Dodge is giving all fifth-gen owners a certificate worth $15,000 towards the purchase of a new one, which comes in addition to the price reduction.

FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

Bull leads Texas police on four hour chase

A bull leading police on a chase through a Texas town may sound like something out of a country music song, but police in Arlington, Texas recently had just such a situation on their hands. According to WFAA, on the afternoon of May 9, a young bull got loose from his pen and decided to take a stroll through the streets of Arlington. "There was a cow walking down the neighborhood," said Arlington resident Jillyan Nance. "It trotted down my home and cut across our yard into the neighbor's yard." Arlington police were alerted to the escaped bull and, in a scene more Texas than Steve Earle drinking a Shiner at the Alamo, they attempted to chase it down with police cruisers. For the next four hours, police engaged the creature in a sedate, low-speed chase through Arlington, Dalworthington Gardens, and other neighboring towns. The bull, for his part, largely ignored his pursuers and the throngs of people coming out of their houses to watch the strange scene and post pictures to Facebook and Instagram. With numerous police cruisers in not-quite-hot pursuit, the bull ambled along the shady streets, stopping here and there to munch on some grass and take in the views. Eventually, a friendly local rancher showed up and lassoed the bull in Dalworthington Gardens just before 9:00 p.m. Police have not released the name of the bull's owner or any motive for its escape. Perhaps, like the unicorn that escaped into a California orchard back in February, it decided that it had had enough of working for a living and was looking for something else. Related Video: News Source: WFAA Humor Weird Car News Dodge Police/Emergency Videos Sedan police chase cow bull