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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2013-14 Dodge Viper recalled over faulty door handles

The 2013-14 Dodge Viper is getting a voluntary recall affecting 1,762 cars worldwide to replace their door-handle assemblies. Of the affected vehicles, FCA US reports there are 1,451 in the US, 160 in Canada, 17 in Mexico and 59 of them outside of NAFTA. After receiving three reports of doors either not closing or opening while driving a low speeds, FCA US engineers found a new sealant from a supplier didn't provide sufficient moisture protection to the electronic switches for the door latches. If the parts get wet, this can potentially cause a short circuit. The automaker is quite clear that are no reports of accidents of injuries from this problem. As always, the recall repairs will be done at no cost to owners, and FCA US will be getting in touch with customers soon about the problem. Related Video: Statement: Door-handle Assemblies April 9, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 1,762 cars globally to replace their door-handle assemblies. FCA US launched an investigation after the Company received three warranty claims linked to doors that failed to close or opened inadvertently while vehicles were moving at low speed. The Company is unaware of any related injuries or accidents. Engineers determined a sealant, newly adopted by a supplier, provided inconsistent moisture protection to the electronic switches that control the door latches. Switches exposed to moisture may short-circuit. Affected are approximately 1,451 model-year 2013-14 Dodge Viper SRT cars in the U.S.; 160 in Canada; 17 in Mexico and 59 outside the NAFTA region. Affected customers will be notified and advised when they may schedule service, which will be performed at no cost. Customers with questions may call the FCA US Customer Information Center at 1-800-853-1403.

Dodge and Jeep recalling 895k SUVs for possibility of headliner fires

Dodge and Jeep are announcing recalls of a total of 895,000 Durango and Grand Cherokee models worldwide from the 2011 through 2014 model years. There's a possibility that the wiring in the sun visor can short circuit and cause a fire. It specifically affects vehicles built between January 5, 2010, and December 11, 2013, and there are approximately 651,000 of them in the US, 45,700 in Canada, 23,000 in Mexico and 175,000 outside of North America.
Screws that fasten the sunvisor to the headliner may pierce wires in the visor, if the part has been removed or serviced, potentially causing a fire risk. If the wires short circuit, they could overheat and potentially combust. The automakers report three injuries caused by this defect, and according to the investigation by the National Highway Traffic Safety Administration, "there may be a total of 52 unique fire incidents."
To fix the problem, Dodge and Jeep will inspect the vehicles for suspect wiring, and all of the models, whether damaged or not, will get a new sun visor spacer with a wire guide to stop the possibility of short circuits. According to the automakers' announcement, "this condition is not present in vehicles which have not had the headliner or vanity mirror serviced." They will notify affected owners, and repairs will begin in August.