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Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

SRT back to Dodge, Dart SRT, new Challenger, Charger and Caravan's death outlined in 5-yr plan

The onslaught of news from Fiat Chrysler's layout of five-year plans continued with Dodge CEO Tim Kuniskis this morning, including the unexpected announcement that SRT was coming back into the fold.
After just a few years existing as an independent entity within the Fiat Chrysler universe, an unceremonious press release hit in conjunction with today's lineup of announcements, saying "the SRT family of vehicles will be consolidated under the Dodge brand." Group CEO Sergio Marchionne thanked SRT headman Ralph Gilles for his dedication to the high-performance wing, calling out is efforts in expanding the vehicle lineup and including more customized models. He did not reference disappointing SRT Viper sales today, but we sense there's a bit of subtext.
With the SRT reunion at Dodge, it's appropriate that some of the most exciting product announcements for the next five years have to do with upcoming performance products. First out of the gate will be a refresh for that flagging Viper in 2015, which comes as little surprise.

Dodge Viper returning to Le Mans this year?

If you were among the fans disappointed by Chrysler's recent decision to end the Dodge Viper's racing program, we may have some good news for you, as the racing outfit behind the campaign is reportedly working to bring the American supercars back to Le Mans this year. That racing outfit is Riley Technologies, a constructor perhaps best known for its Daytona Prototypes, but it has also prepared its share of GT racers, too. Chrysler charged Riley with leading its racing program for the new Viper GTS-R, campaigned it in the United SportsCar Championship and the 24 Hours of Le Mans. Auburn Hills made the unfortunate decision back in March to pull its Vipers out of Le Mans, and then in October to withdraw from the US series, as well, thereby effectively ending the program altogether. Disappointed though it surely was, Riley remains defiant. The North Carolina-based company is planning on taking the existing Vipers back to Le Mans on its own, with or without factory support. The Viper has, after all, proven a capable machine, having taken both the drivers' and teams' titles in the United SportsCar Championship this past season. "With Le Mans, every driver and every manufacturer needs to have their first trip there, and it isn't always what you want it to be, but we did show reliability and did have some pace," Bill Riley told Racer.com. "Since then, we've worked hard on the cars, they're now strong, front-running cars in the US, and we're working with the ACO on the BoP to make sure the cars are strong at Le Mans. They're super-reliable and fast, and we'd expect to be right in the mix with the other cars." Riley has kept the existing support staff in place, and once it secures its driver lineup and sponsors, chances look good that it could represent America well at Le Mans this year in either the GTE Pro or GTE Am class. Its predecessor did, after all, complete a three-year winning streak that saw it dominate the GTS class right up until its withdrawal in 2000. News Source: Racer.comImage Credit: FCA Motorsports Dodge Coupe Racing Vehicles