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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Fiat Chrysler taps Amazon, Shell execs to fill roles

MILAN — Fiat Chrysler Automobiles is tapping executives from Amazon and Shell Oil Company with previous automotive industry experience to fill its ranks. CEO Mike Manley said in a letter to employees Thursday that Mark Stewart would join FCA as chief operating officer of North America from Amazon, "a company known for its culture of innovation, and obsession with delivering incredible value to customers." At Amazon, Stewart led teams focused on advanced robotics, artificial intelligence and automation methods. He previously was COO of ZF TRW automotive components supplier. Niel Golightly was named head of global communications. He was most recently Shell's vice president for external relations in North and South America, with a focus on reputation, brand and stakeholder engagement beyond communication strategies. He previously held roles at Ford Motor Company. Related Video: Image Credit: REUTERS/Rebecca Cook Hirings/Firings/Layoffs Alfa Romeo Chrysler Dodge Fiat Jeep RAM FCA Amazon shell Mike Manley

Why the Charger Hellcat can't be ordered with a manual transmission

Fans of truly irreverent amounts of horsepower will find lots to love in the form of the 2015 Dodge Challenger and Charger Hellcat models. Both of them send 707 ridiculous horsepower to the rear wheels; the only question is whether you want your absurdity delivered with two or four doors. Oh, and whether or not you want the option of a manual transmission.
If you prefer rowing your own gears, the choice is made for you; there is no manual gearbox option available on the Charger Hellcat, or any Charger model at all, for that matter. Wonder why? Well, besides the fact that almost nobody - sorry, clutch fans, but it's true - would choose to buy a Charger with a manual transmission, that is? The answer, according to an industry insider in a post written on Jalopnik's Opposite Lock forum, is the floorpan.
It's probably not a surprise to most of our readers that the Dodge Challenger and Charger share a large portion of their chassis structure, which is codenamed LX at Chrysler, but there are still some significant differences under the skin due to the shorter wheelbase and two-door coupe bodyshell of the Challenger, as opposed to the sedan shape of the Charger. One of the differences is the floorpan, the huge chunk of sheetmetal that makes up the floor of the car and props up such essential items as the car's seats.