2009 Dodge Viper Srt-10 Coupe 2-door 8.4l on 2040-cars

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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

1979 Dodge Li'l Red Express in Generation Gap showdown with 1933 Ford Pickup

Auto enthusiasts love a good debate, whether it's Mustang versus Camaro or Ferrari against Lamborghini. But how about a battle between two very different vintages of classic pickup trucks? In this case, the fight is between a 1979 Dodge Li'l Red Express and a 1933 Ford Model 46 truck with a flathead V8.
The shootout comes courtesy of the internet series Generation Gap, and its concept is super-simple. One guy prefers classics, and the other likes newer rides. They choose a category, pick two vehicles and put them head to head. In this case, neither is exactly modern, though. The Ford is more than old enough to receive Social Security checks, and the Dodge is hardly a young whippersnapper.
Other than both being pickups, these two models were made to serve very different functions. The Li'l Red Express was basically the progenitor of today's muscle trucks, with a big V8 that made it one of the quickest new models in its day (admittedly, 1979 was a rough time for automotive performance). On the other hand, the '33 Ford was just meant to work, with little pretense for anything else. One of the hosts describes it as "the simplest, most difficult" vehicle he's driven because of the tricky double clutchwork necessary to shift gears. Scroll down to watch the video and try to decide which of these two American classics you would rather have in your garage.

Chrysler set to make $266M-investment into 8-speed transmission production

Chrysler will shortly make a significant $266-million investment into its Kokomo, IN transmission factory in a bid to expand production of its eight-speed automatic transmissions. The gearboxes, which are built under license from Germany's ZF Friedrichshafen, have been well received by customers and critics, and according to an SEC filing obtained by Automotive News, the transmissions will eventually find their way to all of Chrysler's rear-drive offerings (Viper and heavy-duty Ram models, aside). According to AN, a Chrysler spokesman says the investment has not been confirmed, but once it is, it'll mark the company's latest in a growing line of investments at the facility. Chrysler has poured $1.5 billion into Kokomo since 2009.