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FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

Rare Dodge Daytona found in barn heads for auction

An American icon is headed to Mecum's Kissimmee, Florida auction next January. Charlie Lyons, owner of a restoration shop focused on old Chrysler products, got a lead on a two-owner 1969 Dodge Charger Daytona that had been sitting in a barn in Glenwood, Alabama for decades. Dodge built 560 Charger Daytonas (Canada and US production) to homologate the model for NASCAR racing, and then that car and the successor Plymouth Superbird terrorized NASCAR tracks for 18 months. The production car, however, 18 feet long and considered ugly, wasn't popular at the time, so many were beat up or simply disappeared. Around 385 are thought to exist today. Lyons said the first owner of this car was the town judge, who bought it for his wife. In 1974 the second owner - just 18 years old at the time - bought it for $1,800 so he could drive it to Panama City, Florida, for Spring Break, and had flames painted on the front fenders and the scallops trimmed in white. Otherwise this barn find is complete and stock, with matching numbers throughout, R4 Charger Red paint and a white tail, bucket seats, center console, three-speed TorqueFlite automatic, and 20,553 miles on the 440-cubic-inch Magnum V8. Hot Rod has the long story of how Lyons found the car and convinced the owner to sell for what he jokingly called "a shoebox full of folded money." Hagerty says a concours-worthy model can command $262,000. Mecum's pre-sale estimate for this Charger Daytona is $150,000 to $180,000. That sounds steep, but Mecum did sell another perfectly restored Hemi-powered 1969 Charger Daytona for $900,000 at this year's Kissimmee auction to actor David Spade. Related Video:

Want a new 2017 Viper? You'd better call Gerry Wood Dodge

As unfortunate as the news may be, the Dodge Viper is entering its final year of production. Slow sales and increased safety regulations have finally killed Dodge's big, brutish, and beautiful supercar. It will be missed. According to Motor Authority, those looking to pick up one of the last remaining models will have to travel to Gerry Wood Dodge in Salisbury, North Carolina. The dealer has apparently managed to secure the final allocation of cars for itself. All 135 or so remaining cars will be sold exclusively through Gerry Wood Dodge. While Dodge has already sold out of the limited-edition 2017 models, Gerry Wood Dodge put a team together to research and create their own unofficial limited-edition cars. These will be ordered in specific and unique color and option combinations. Dodge offers more than 8,000 colors for the Viper, so picking out a few unused shades couldn't have been too difficult. While these aren't official, it should provide some bragging rights to owners who manage to secure one of the special cars. Despite the exclusivity and hoarding the final few vehicles, Gerry Wood Dodge doesn't plan to add a dealer markup to the car. They claim to never markup cars over MSRP, which seems good for everyone but them. We won't complain. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2016 Dodge Viper ACR: First Drive View 26 Photos News Source: Motor AuthorityImage Credit: Copyright 2016 Michael Austin / AOL Dodge Car Dealers Coupe Performance