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The final-year Viper special editions sold out so fast Dodge is adding more

Viper collectors don't mess around. After Dodge opened ordering for its 25th anniversary 2017 Viper models – some of the last ones that will be built – all of the cars were spoken for in just five days. The company managed to sell 206 cars, an average of about 41 per day. Compare that to the 241 Vipers sold through May of this year and you can see why special editions make good business sense. Demand was so strong that Dodge will add a sixth special-edition for the Viper's last year of production. Within the group of five initial special packages, the winner was the 1:28 Edition ACR; all 28 went in 40 minutes. Dodge sold the 31 VooDoo II Edition ACRs in two hours, while 25 Snakeskin Edition GTCs and 100 GTS-R Commemorative Edition ACRs took two days to sell out. The 22 Dodge Dealer Edition ACRs took five days – apparently the dealers were too busy taking orders for the other 184 cars they didn't have time to order their own. The additional anniversary car is called the Snakeskin ACR. Dodge will build "up to" 31 of them, which we're pretty sure means exactly 31 if the previous demand is any indicator. The count matches the 2010 run of Snakeskin ACRs and will take the final-edition total to 237. We don't have any photos of that one yet, but you can get a good idea of what it will look like from the Snakeskin GTC. This one features Snakeskin Green paint, obviously, with a custom snakeskin-patterned SRT stripe, the ACR Package, the Extreme Aero Package, carbon-ceramic brakes, the ACR interior, a serialized Snakeskin badge on the instrument panel, and a custom car cover with the owner's name by the door. It will be available to order in the middle of this month, which means it will be sold out well by the end of the month. Chances are these and many of the others will go to mega-collectors like Wayne and D'Ann Rauh of Texas, who, at last count, owned 79 Vipers. Seventy-nine. Like we said, Viper collectors don't mess around. Related Video:

SRT partners with Bondurant for performance driving classes

Dodge and Bob Bondurant have announced a new partnership that will see the latter become the former's official high-performance driving school. The deal will see the Bondurant school's entire fleet of nearly 100 vehicles switched over from mostly General Motors products to Dodge Chargers, Challengers, and Vipers. It will give paying customers the chance to drive models like the new Hellcats and even the Viper ACR (for those deemed qualified to drive it) on the track in Arizona. The arrangement won't only benefit Bondurant clients, though. Anyone who buys or leases a new SRT model will get a one-day course at the school, including professional instruction on track. They'll have to pay for their own travel and accommodations, but the instruction will hopefully show more drivers of SRT vehicles how to handle all that muscle they've got at their disposal. DODGE/SRT PARTNERS WITH LEGENDARY BOB BONDURANT SCHOOL OF HIGH PERFORMANCE DRIVING The Bob Bondurant School of High Performance Driving Is Now "The Official High Performance Driving School of Dodge/SRT" - All customers who buy a new 2015 or 2016 model SRT will receive one full-day session of high-performance driving with professional instruction and time on the track as part of the Dodge/SRT package - Bondurant attendees will get to experience the full line of Dodge/SRT vehicles, including the Dodge Challenger and Dodge Charger Hellcats - Bondurant's entire fleet of cars is being converted over to Dodge Chargers, Challengers and Vipers - Non-Dodge owners can purchase racing instruction through Bondurant and experience their full line of Dodge SRT vehicles on the track - Racing participants who qualify will get to experience the Dodge Viper ACR, the fastest street-legal Viper track car ever November 3, 2015 , Auburn Hills, Mich. - New Dodge/SRT buyers grab your racing shoes and helmets – Dodge is teaming up with the legendary Bob Bondurant School of High Performance Driving to create "The Official High Performance Driving School of Dodge/SRT." Starting Jan. 1, 2016, Dodge customers who purchase or lease a 2015 or 2016 Dodge/SRT can experience a high-performance driving class with professional instruction and time on the track where they can develop their racing and driving skills in a one-day performance-packed adventure. Dodge will provide the rides – nearly 100 SRT vehicles – including the 707-horsepower Dodge Charger and Challenger SRT Hellcats.

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video: