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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Dodge Challenger SRT Demon TransBrake eliminates the need for brake torquing

Performing the perfect launch is key to drag racing. In order to get consistent starts, the engineers behind the Dodge Demon developed TransBrake, a system that holds the output shaft of the automatic transmission to keep the vehicle stationary until launch. Rather than the traditional method of two-foot brake torquing, the system is triggered by pulling the shift paddle for quick and consistent launches. According to Dodge, the main benefit of TransBrake versus a two-foot setup is a quicker power delivery and higher engine launch torque potential. The system gives brake-free launches up to 2,350 RPM, a 105-percent increase in launch boost pressures, and a 120-percent increase in engine launch torque. Dodge also claims that using the paddle provides a 30-percent better reaction when compared to using your feet. In addition to shifting duties from your feet to your hands, the Demon's TransBrake will preload the driveline. Torque is loaded at the wheels, not the transmission. That means full torque delivery 150 milliseconds after the shift paddle is released. It should also help reduce the driveline shock that occurs when those 315 section rear tires get near-instant grip. The reveal is coming near. Continue checking out Autoblog and ifyouknowyouknow.com every Thursday until the New York Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. New York Auto Show Dodge Coupe Performance drag racing dodge demon dodge hellcat drag strip

Autoblog Podcast #394

Episode #394 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Michael Harley talk about the possibility of a supercharged Dodge Viper, the Chevrolet Silverado Rally Edition, the newly released supercharger kit for the Honda CR-Z, and rumblings of an Alfa Romeo 6C. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #394: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Supercharged Viper Chevrolet Silverado Rally Edition Honda CR-Z Supercharged Alfa Romeo 6C In The Autoblog Garage: 2014 Ford Fiesta SE 2015 Cadillac Escalade 2015 Toyota Tundra TRD Pro 2015 Audi A8 L TDI Hosts: Dan Roth, Steven Ewing, Michael Harley Runtime: 01:32:30 Rundown: Intro and Garage - 00:00 Supercharged Viper - 44:25 Chevrolet Silverado Rally Edition - 55:19 Supercharged Honda CR-Z - 01:00:52 Alfa Romeo 6C - 01:07:29 Q&A - 01:13:41 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes