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Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

Playing in the snow | 2017 Dodge Challenger GT First Drive

The previous day was miserable. An icy rain fell over Portland, Maine, coating the pavement and making even walking a chore. Driving a muscle car like the Dodge Challenger seems ill-advised. But this is exactly the weather Dodge hoped for, because we're here to test the new all-wheel-drive 2017 Challenger GT. The morning of our test drive dawns sunny and cold. The remnants of a late January nor'easter now past, we nonetheless steel ourselves for a day of unruly roads. Stepping into an inch of slush, we open the huge door, climb inside, and nestle into the heavily bolstered driver's seat. Immediately comfortable, we know the Challenger well. It's an old friend. Late in life, it's finally finding stability. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Heading onto the Maine turnpike, we're struck by the Challenger's poise. All-wheel drive civilizes the coupe's brutish nature. We confidently navigate the first on-ramp – still wet from the storm – and merge onto the highway. A rear-wheel-drive car would come unsettled here, yet this Challenger's 19-inch wheels wrapped in all-season Michelin rubber are not disturbed. At the very least, the specter of tire spin would have made us overcautious. All-wheel drive doesn't morph the Challenger into a Subaru Outback, but it does make the Mopar a realistic year-round option for buyers north of the Mason-Dixon line. Dodge arrived at this conclusion after some introspection. The Challenger and its sibling the Charger sedan are usually cross-shopped with each other, and design is often the deciding factor. With Charger AWD sales remaining strong (in 17 Northern states at least 50 percent of Chargers are sold with the system), not offering an all-wheel Challenger leaves money on the table. Ben Lyon, Challenger brand manager, says the common refrain was, "I would have bought a Challenger, or I would have bought a two-door muscle coupe, if it was available with all-wheel drive." View 50 Photos Naturally, the Dodges share an AWD system, which has an active transfer case and the ability to disengage the front axle, making the Challenger a rear-wheel-drive car in certain conditions to help save fuel. Ambient temperature, wheel slip, Sport mode, passing situations, and the driver's behavior can trigger the all-wheel capability.

2016 Dodge Viper ACR priced from $117,895

Fancy getting your hands on the all-new Dodge Viper ACR? Prepare to shell out at least $117,895, not counting destination or gas-guzzler tax. Those two add $1,995 and $2,100, respectively, for an out-the-door price of $121,990. That's $32,900 more than a base 2015 Viper, or the equivalent of a Challenger with a few options. As we explained previously, the ACR model doesn't do much for outright power – the 8.4-liter V10 offers up only five more ponies than before – but it does add suspension and aerodynamic upgrades that make this particular Viper far more potent on the track. The order books are officially open for the ACR, so if you've got the coin, get in touch with your local dealer. Until then, head into Comments and let us know what you think of the ACR's pricing. Would you shell out $118,000 for the ultimate Viper? DODGE OPENS ORDER BANKS FOR NEW 2016 DODGE VIPER ACR The fastest street-legal Viper track car ever offers a tremendous value for performance May 12, 2015 , Auburn Hills, Mich. - Viper enthusiasts with the need for ultimate handling, performance and road course domination, as well as the ability to drive their Viper home from the track, can now place their orders for the fastest street-legal Viper track car ever. The Dodge brand has announced pricing and opened order banks for the recently introduced 2016 Dodge Viper ACR. Unveiled last week at the revamped Conner Avenue Assembly Plant in Detroit, the American Club Racer model of the iconic, hand-built American supercar will have a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $117,895 (excluding destination and gas guzzler tax). "Bringing our street-legal Dodge Viper ACR back is going to arm our track enthusiasts with the ultimate weapon to dominate road courses across the country," said Tim Kuniskis, President and CEO - Dodge and SRT Brands, FCA - North America. "This is without a doubt the best Viper ACR ever. The latest in aerodynamic, braking and tire technology will ensure its legendary performance reputation around the world." Originally introduced in 1999 and last available for the 2010 model year, the Viper ACR has a long-standing legacy as the ultimate street-legal track car for club racing. The new 2016 model honors that performance legacy with significant aerodynamic and suspension upgrades, new Carbon Ceramic brakes with six-piston calipers and high-performance tires specifically designed for ACR.