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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

8 things you learn while driving a cop car [w/videos]

Let me start off with the obvious: it is absolutely illegal to impersonate a police officer. And now that that's out of the way, I'd just like to say that driving a cop car is really, really cool. Here's the background to this story: Dodge unveiled its redesigned 2015 Charger Pursuit police cruiser, and kindly allowed Autoblog to test it. That meant fellow senior editor Seyth Miersma and I would spend a week with the cop car, and the goal here was to see just how different the behind-the-wheel experience is, from a civilian's point of view. After all, it's not technically a police car – it isn't affiliated with any city, it doesn't say "police" anywhere on it, and it's been fitted with buzzkill-worthy "NOT IN SERVICE" magnets (easily removed for photos, of course). But that meant nothing. As Seyth and I found out after our week of testing, most people can't tell the difference, and the Charger Pursuit commands all the same reactions as any normal cop car would on the road. Here are a few things we noticed during our time as wannabe cops. 1. You Drive In A Bubble On The Highway Forget for a moment that our cruiser was liveried with Dodge markings instead of those of the highway patrol. Ignore the large "NOT IN SERVICE" signs adhered around the car. Something in the lizard brain of just about every licensed driver tells them to hold back when they see any hint of a cop car, or just the silhouette of a light bar on a marked sedan. Hence, when driving on the highway, and especially when one already has some distance from cars forward and aft, a sort of bubble of fear starts to open up around you. Cars just ahead seem very reluctant to pass one another or change lanes much, while those behind wait to move up on you until there's a full herd movement to do so. The effect isn't perfect – which is probably ascribable to the aforementioned giveaways that I'm not really a cop – but it did occur on several occasions during commutes from the office. 2. You Drive In A Pack In The City My commute home from the Autoblog office normally takes anywhere from 25 to 30 minutes, and it's a straight shot down Woodward Avenue from Detroit's north suburbs into the city, where I live. Traffic usually moves at a steady pace, the Michigan-spec "five-over" speed.

Chrysler readying Hellcat V8 with Viper-like power

A monstrous supercharged V8 engine could be in store for Chrysler and SRT products, if recent rumors are to be believed. Allpar is reporting that the forced-induction V8 - Chrysler's first, if this goes down - could make its debut this summer.
The story goes that the Hellcat would be based on a 6.2-liter Hemi engine, rather than on the existing 5.7- or 6.4-liter versions of the company's vaunted mill. In any case, the general consensus is that the motor will have gobs of power. Modest estimates call for between 500 to 570 horsepower, with some outliers predicting a figure as high as 600 hp. That figure would put the output would place the Hellcat awfully close to that of the 640-hp V10 in the SRT Viper, too. Allpar contends that a slightly lower powered version would allow Chrysler to keep costs below that of the more powerful Ford Shelby GT500, which might be a sweet spot.
The Hellcat could debut in a number of SRT products. SRT versions of the Charger, Challenger and 300 are all up for grabs, as is the rumored SRT Barracuda.