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Dodge has released 500 million horsepower onto American roads since 2005

Dodge started using horsepower to measure sales when it launched its Power Dollars rebate program in August 2019. The clever campaign has paid off, and the company reached its goal of putting 500 million horsepower in the hands of enthusiasts two months ahead of schedule. The ongoing Power Dollars program rewards buyers who think big when it comes to their car's specifications sheet. Motorists in the market for a 2019 Challenger, a 2019 Charger, or a 2019 Durango can save $10 for every horsepower their future car's engine generates. There's no replacement for displacement here; the more horsepower you take on, the more discount you'll see when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye is eligible for a $7,970 discount, for example, while the tamer Charger SXT with a 3.6-liter, 292-horsepower V6 between its fenders costs $2,920 less. The Journey got excluded from the deal. When Dodge announced the program, it explained it had put 485 million horsepower in the hands of enthusiasts since bringing back the Charger and the Challenger in 2005 and 2008, respectively, and it hoped to break the 500 million threshold by the end of 2019. Mission accomplished. Putting horsepower in the bargain bin lured a surprising number of buyers into showrooms. Dodge notably sold 18,031 examples of the Challenger during the third quarter of 2019, a record-setting figure that represents a 21% increase over the same time period in 2018. The Challenger was more popular than the Ford Mustang and the Chevrolet Camaro, its main rivals. The Charger posted its best third quarter in 13 years with 26,060 sales, a 46% increase over the third quarter of 2019, which is remarkable considering its age. Finally, 2019 might end up being the Durango's best year since 2005. As of the third quarter, year-to-date sales are up 6% to 52,622. Enthusiasts who want to configure the Challenger, Charger, or Durango of their dreams need to act quickly, because Dodge will stop taking orders for 2019 model-year cars on October 23 — that's this Wednesday. Those willing to take home a car from a dealer's inventory will be able to claim the Power Dollars rebate until January 2, 2020. 

Challenger A/T Unlimited Concept could be your next Hellcat-powered ORV

This past June I spent an excellent day hanging out with Joey Ruiter, driving and discussing his Reboot Buggy project. Before heading home, I let him know that he was more than welcome to keep me abreast of whichever new automotive project he'd get into. You can never have too many car designers and one-off fabricators in your Rolodex, right?
Ruiter recently made good with the follow-up, emailing me with details on this Dodge Challenger A/T Untamed Concept that pushes a lot of hot buttons for the muscle car and off-roading enthusiasts.
This all-terrain Mopar is a lot more than a Challenger body dropped on a truck chassis, too. A materialized version of the A/T would included a completely new, long-travel suspension, skid plates, body armor and rock sliders, and obviously flared fenders to help accommodate a hellacious set of off-road-ready tires. The dramatically revised underpinnings would be topped with a slick graphics package and a killer lower light bar, all making the A/T look quite cohesive in its own, radical way. And the result would be a car no longer limited to mere road-driving.

Driving the 2019 Dodge Durango Pursuit | Bells and whistles, lights and sirens

Recently, we went to the FCA proving grounds in Chelsea, Mich., to test out the company's 2019 model-year lineup. There are a lot of cars to choose from, and only a limited time to drive them, so since we couldn't drive the Dodge Challenger SRT Hellcat Redeye (that drive is coming soon, though) naturally we gravitated to the flashiest, noisiest one: the 2019 Dodge Durango Pursuit police vehicle. This is the first time the Durango is being offered as a cop car, and there are a number of features that make it fit for service. All Durango Pursuit models feature all-wheel drive, and it's available with two different engines. The standard motor is the 3.6-liter Pentastar V6, providing 293 horsepower and 260 pound-feet of torque. The tester we got to drive, though, was equipped with the 5.7-liter hemi V8, good for 360 horsepower and 390 pound-feet of torque. It also has a load-leveling performance suspension, which really helped out when we tossed it around the handling course. It has 8.1 inches of ground clearance, which means it can get to scenes off the beaten path. As much as we loved driving it, we had the most fun just playing with the lights and sirens of the Durango Pursuit. Standing outside the vehicle, the sirens and horn are incredibly loud, enough to make bystanders jump in fright. Dodge did a good job with the sound deadening, though, and the sustained wail wasn't bothersome when chasing imaginary suspects around the test track. One feature we didn't get to test out, but important to police duty, was the special Uconnect system in the Durango Pursuit. More than just an infotainment system, the seven-inch display is equipped to integrate various law enforcement systems. Another cool detail about the car, its tri-zone climate system is ideal for K9 units, with the ability to set separate HVAC settings for the dogs in the back of the car. Check out the video above, and stay tuned for more videos to come from our time spent at FCA's Chelsea proving grounds. Related Video: Dodge Crossover SUV Police/Emergency Special and Limited Editions Videos FCA