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FCA's shifter fiasco proves novel gear selectors are a bad idea

What's wrong with PRNDL? Why are automakers trying to overly complicate the simple task of selecting gears? If there's any lesson to learn from the recent news that NHTSA is investigating 853,000 Fiat Chrysler vehicles over its problematic gear selectors, it's that the trend of fancy shifters needs to stop. Now. Last year, NHTSA opened an investigation into Jeep Grand Cherokee models, and has now expanded this probe to include the 2012-14 Chrysler 300 and Dodge Charger. The problem? The shifter – assembled by ZF – is confusing for many drivers. "Testing ... indicates that operation of the (electronic) shifter is not intuitive and provides poor tactile and visual feedback to the driver, increasing the potential for unintended gear selection," a NHTSA document states. More than 100 crashes and over a dozen injuries are linked to this problem, according to The Detroit Free Press. To us, the problem isn't just limited to FCA. These unnecessarily novel gear selectors are spreading like wildfire across the industry. Honda and Acura use a weird pushbutton setup. Lincolns have buttons on the dashboard. Jaguar's shifter electronically raises out of the center console. Mercedes uses a stalk with up-for-Reverse, down-for-Drive, push-for-Neutral arrangement. And what the hell is BMW thinking with its M cars? FCA has since abandoned the confusing shifters in question. The 300, Charger, and Grand Cherokee now use the rotary shift dial that's quickly proliferating across the company's brands. Simplistic gear selectors might not be sexy, but no one ever complained about not being able to find the right gear in a Hyundai Sonata. What's most interesting is that this NHTSA investigation could push FCA – and possibly other automakers – to redesign vehicle functions that otherwise operate as designed. Just because most people will never have a problem putting a Dodge Charger in Reverse doesn't mean there isn't a flaw with the design. But perhaps a more simplistic solution – good ol' PRNDL – would have prevented these issues from the start. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2016 AOL Government/Legal Chrysler Dodge Jeep FCA shifters

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

What is the fastest car in the world in 2024?

It wasn't that long ago that the notion of reaching 200 miles per hour in a car, on a road, seemed basically impossible. As you likely know by now, that time has passed. And once that threshold was crossed, the automotive world immediately began eying the next triple-digit benchmark: 300 miles per hour. It may have taken a little while, but the 300-mph line has been crossed, and some cars have moved well past that seemingly insane speed number. While some of these speeds have been achieved in simulations (including the fastest car listed below), there's little doubt that a driver with nerves of steel and a heavy right foot could indeed push several automobiles up to 300 miles per hour and beyond. Interestingly, it’s not just one car or automaker in the 300-mph club, as a handful of models have earned a place (sometimes claimed but not yet demonstrated) on the leaderboard. The fastest car in the world is: Koenigsegg Jesko Absolut (330 MPH) That title goes to the Koenigsegg Jesko Absolut, which recorded a staggering 330 mph top speed earlier in 2023. The carÂ’s twin-turbocharged 5.0-liter V8 lays down 1,600 horsepower and 1,106 pound-feet of torque, which plays a significant role in delivering that speed, but KoenigseggÂ’s engineers have given the car a lot more than mind-blowing power. The Jesko Absolut has a super-slippery 0.278 drag coefficient and a nine-speed transmission that shifts so quickly itÂ’s almost imperceptible. Koenigsegg calls it a Light Speed Transmission (LST), saying its shifts happen at almost light speed. While that might be a slight exaggeration, the gearbox is impressive, bringing several wet multi-disc clutches and a super lightweight construction. As Koenigsegg says, "the Jesko Absolut is destined to achieve higher, more extraordinary speeds than any Koenigsegg or any other fully homologated car before it." How expensive is the Koenigsegg Jesko Absolut? If you were reading that and wondering how much the fastest car in the world costs, the price tag is just another dizzying number on the Jesko Absolut's spec sheet. All 125 Absolut cars offered sold out at a price of almost $3 million. Of course, being able to afford the Koenigsegg is just the first step in realizing its full potential. There are very few places on the map that can support a 300-plus-mph speed run, and the locations that do are not conveniently located.