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Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...

Hellcat no help to Fiat-Chrysler's bottom-of-the-pile mpg average

What, you expected the "fastest muscle car ever" to help fleetwide fuel economy? Nope, don't think that's going to happen. That means Fiat Chrysler will likely to continue to languish at the bottom of the heap when it comes to fleetwide fuel economy among the largest automakers serving the US, especially as the automaker starts to sell its Dodge Challenger SRT Hellcat. A few hundred Fiat 500E electric vehicles aren't going to turn the trend around. See, Chrysler has once again finished at the bottom of the list when it came to fleetwide fuel economy among automakers for 2014 model-year vehicles, according to a preliminary study by the US Environmental Protection Agency. Chrysler and Fiat had an average of 21.1 miles per gallon. That substantially lagged the overall 24.2 mpg average, but it was an increase from the company's 20.9 mpg average last year and the 20.1 mpg average two years prior. For 2014, General Motors had the second-worst fleetwide fuel economy at an even 22 mpg. Fiat Chrysler does say it's working on improving its fuel economy, according to Automotive News. The company plans on making its inline-four-cylinder and V6 engines smaller, and will sell more vehicles with eight- and nine-speed transmissions. Heck, there's even a plug-in hybrid version of the Chrysler Town & Country minivan in the works for late 2015, and the company can tout fuel-efficiency gains with the Chrysler 200 and Jeep Cherokee. We would be remiss if we didn't note that, compared to its muscle-car forefathers, the Hellcat actually performs pretty well at the pump. Last month, word got out that the 2015 Challenger Hellcat, equipped either with a six-speed manual or an eight-speed automatic transmission, got a combined fuel economy of 16 mpg. Heck, the automatic-tranny version got 22 mpg on the highway. And that's for a car with 707 horsepower and a 10-second quarter-mile time. Still, with the pedal floored, the car can burn a gallon and a half of fuel per minute. Ouch.

Dodge idles Viper production again at Conner Avenue

You've got to hand it to Dodge for having the gumption to put the original Viper into production in the first place. It was, after all, much more of an emotional decision than a practical one, and a move which saw the first production V10 engine placed in a road car - long before the advent of the Lamborghini Gallardo, Audi R8, Porsche Carrera GT or Lexus LFA, not to mention the other Ford, BMW and Volkswagen Group models that used such engines.
It's now been 22 years since the first Viper entered production and the Viper still rolls on several generations later, but we're sad to say that courageous decision has not always been met with overwhelming sales success. In fact parent Chrysler was forced to idle the Conner Avenue plant where the Viper is made back in April due to slow sales. And while production resumed again as planned on June 23, it apparently didn't do the trick.
As a result, Chrysler corporate communications chief Shawn Morgan revealed to Autoblog that the assembly line has been shut down again for another two weeks. The line was up and running for nearly two full work weeks from June 23 until the holiday weekend that started on Thursday, July 3. But instead of coming back online today as planned, it's been idled again for the weeks of July 7 and 14. That means it will be July 21, at the earliest, before the serpentine supercars start slithering down the assembly line at Conner Avenue again. Once it does, however, production is set to resume at the same pace it was before the shutdown.