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Mopar teases four of 'nearly 20' SEMA Show concepts

Yesterday it was Chevrolet. Today, Mopar has dropped some SEMA knowledge, releasing a quartet of teaser images that give us some indication of what kind of cars, trucks, and crossovers Fiat, Chrysler, Dodge, Jeep, and Ram will be showing in Las Vegas. Like Chevy, Mopar's concepts utilize both production and concept accessories, although Fiat Chrysler has gone a bit more indepth on at least one of its concepts. Immediately, the most tantalizing teaser is the one shown above. Yes, that's the back of a Challenger, and aside from the bright orange accents on the gray body, you should take notice of the badge mounted on the spoiler – yes, that says "GT AWD." To be honest, such a vehicle wouldn't be a huge shock, as both the Challenger's LX platform-mates, the Dodge Charger and Chrysler 300, are offered with all-wheel-drive options. Still, adding such a vehicle to the production cycle would give Dodge a leg up on the rear-drive only Ford Mustang and Chevrolet Camaro. Aside from that concept, FCA has also released teasers of a Ram-based concept, a 300-based concept, and what we're guessing is a Fiat 500X. We can't wait to see what the actual Fiat concept has to do with kiteboarding. As for the 300 and Ram, there's not a lot of hints on what sort of styling details they'll contain. The Chrysler has additional LED accents and what we're guessing is matte blue paint, while the Ram is based on a Hemi-powered 1500 with Rebel styling cues. This is just a very tiny sample of Mopar's final SEMA roster, which include "hundreds" of parts. There should also be a total of 20 vehicles covering all four former Chrysler Group brands, as well as Fiat. Naturally, we'll have plenty to report on each vehicle once the SEMA show kicks off in the next couple weeks.

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Junkyard Gem: 1986 Dodge Ram 50

After years of selling the Isuzu Faster with Chevrolet LUV badges here, GM replaced it with the S-10 in 1982. Ford sold Mazda Proceeds with Courier badges for even more years, but ditched the Courier once the Ranger became available as a 1983 model. Chrysler was able to put truck beds on Omnirizons at that time, but didn't have the deep pockets to develop its own rear-wheel-drive small pickup; for this reason, Dodge-badged Mitsubishi Forte pickups continued to be available in the United States all the way through the 1994 model year. Here's one of those trucks, found in a Colorado car graveyard. The first Chrysler-imported Mitsubishi Fortes showed up in the United States as 1979 models. The Dodge-badged version was known as the D-50, while Plymouth dealers got theirs with Arrow badges. The Dodge D-50 became the Ram 50 for the 1981 model year, while the final Plymouth Arrow trucks were sold as 1982 models. Just to make things more interesting, Mitsubishi started selling its own vehicles in the United States beginning with the 1983 model year. That meant that the Ram 50 had to compete for sales with a near-identical twin sporting Mitsubishi badges. Things in the Chrysler-Mitsubishi universe got even more exciting a bit later, when there were four marques selling essentially the same car here simultaneously: the Mitsubishi Mirage, Plymouth Colt, Dodge Colt and Eagle Summit. All of the Dodge D-50s and Ram 50s came with Mitsubishi power under their hoods. This one has a 2.0-liter SOHC straight-four rated at 88 horsepower and 108 pound-feet. For a while, a 2.3-liter Mitsubishi diesel was available in the Ram 50. It had been discontinued by 1986, however. This one has the base five-speed manual transmission. It appears that this truck was being used for long-term storage of many, many boxes of random household stuff when it was banished to this place. Much of the stuff was scattered on the ground nearby. Perhaps it was parked at a rent-a-storage facility and got evicted for lack of rent payments. Much of the contents consisted of stacks of newspapers and magazines from the 1960s and 1970s. Here's an Art Buchwald column about then-Vice President Spiro Agnew from February 23, 1971. Here's a Beetle Bailey strip from the same year. There's plenty of history in the junkyard, if you know where to look. There must have been a half-ton of paper in this truck when it arrived here. Sadly, some family's photo albums were here as well.