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Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

Cold start comparison: 2020 Alfa Romeo Giulia Quadrifoglio vs. 2013 Dodge Challenger SRT8

The 2020 Alfa Romeo Giulia Quadrifoglio is a five-seat, compact luxury sport sedan packing 505 horsepower thanks to a 2.9-liter twin-turbocharged V6. My personal 2013 Dodge Challenger SRT8 392 is ... well ... not. It's a full-sized muscle coupe whose iron-block 6.4-liter V8 makes 470 hp in the very traditional way: it's freakin' huge, like everything else about the car.  On paper, these two have nothing in common beyond the fact that they were built by the same multi-national manufacturing entity.  But if paper were the be-all and end-all of automotive rankings, everybody would buy the same car. And we don't, especially as enthusiasts. Whether it's looks or tuning or vague "intangibles" or something as simple as the way a car sounds, we often put a priority on the things that trigger our emotions rather than setting out to simply buy whatever the "best" car is at that particular moment.  So, what do these two have in common? They both sound really, really good. Like looks, sounds are subjective. While a rubric most assuredly exists in the world of marketing (attraction is as much a science as any other human response), we have no way of objectively scoring the beauty of either of these cars, and the same applies to the qualities of the sound waves being emitted through their tail pipes.  But we can measure how loud they are. In fact, there's even an app for that. Dozens, as it turns out. So, I picked one at random that recorded peak loudness levels, and set off to conduct an entirely pointless and only vaguely scientific experiment with the two cars that happened to be in my garage at the same time.  For the test, I opened up a window and cracked the garage door (so as not to inflict carbon monoxide poisoning upon myself in the name of discovery), and then placed my phone on a tripod behind the center of each car's trunk lid. I fired each one up and let the app do the rest. I then placed my GoPro on top of the trunk for each test so that I could review the video afterward for any anomalies.  I started with the Challenger. The 6.4-liter Hemi under the hood of this big coupe is essentially the same lump found under the hood of quite a few Ram pickups, and it has the accessories to prove it. Its starter is loud and distinctive. Almost as loud, it turns out, as the exhaust itself. As its loud pew-pew faded behind the V8's barking cold start, we recorded a peak of 83.7 decibels. In the app's judgment, that's roughly the equivalent of a busy street.

Before Jay Leno, this 1970 Dodge Charger was a SEMA star

When Jay Leno drives an awesome car, enthusiasts take note, and this week the internet blew up over the 1970 Dodge Charger resto-mod that starred in a recent Garage episode. But you might not remember: this strapping Charger, called "Tantrum," was one of the highlights of the SEMA Show in Las Vegas last fall. Here's another look at a true Mopar monster. The power: Yep, Tantrum has 1,650 horsepower. That's more than two Hellcats worth of power under the hood. It's a twin-turbo 9.0-liter Mercury Racing engine with a quad-cam four-valve setup. Basically, it's a V8 boat motor developed for cars. Mercury Marine is the crew that developed the V8 for the 1990s Chevy Corvette ZR-1. That all-aluminum LT-5 under the hood cranked out 405 hp – an astronomical figure for the time – and helped make the ZR-1 an icon. Take a listen to Tantrum's 9.0-liter Mercury mill below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Who's behind all of this? SpeedKore, a Wisconsin-based performance shop that does one-off pro touring builds. It specializes in remaking Detroit muscle with modern features like carbon fiber, bespoke interiors, and powerful engines. SpeedKore is pretty good at it. Before it threw a Tantrum, it did the "Cudinator" used in some of the Fast and the Furious movies. You might not know: Tantrum won the Best Domestic category of the GT Awards at SEMA – chosen by your author. The sinister looks were the hook, and the crazy engine solidified its performance cred. Related Video: Image Credit: SpeedKore Design/Style Dodge Coupe Performance Videos Jay Lenos Garage 1970 dodge charger resto mod