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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Viper saved from crusher by students, but will it last?

The saga of the Washington state community college hoping to keep its allegedly pre-production Dodge Viper out of the maw of the crusher is going strong. Not only does the school still have the car, but there's a chance that the college might even get to keep it.
The whole situation flared up in March when the South Puget Sound Community College in Olympia, WA, received a notice from Chrysler Group that requested that the school's Viper be destroyed. The automaker had loaned the muscle car to it about a decade ago to use for educational purposes in its auto tech classes. With the Dodge growing long in the tooth, "it is unlikely that these vehicles offer any educational value to students," the company said in its press release on the matter.
However, the college balked at destroying its Viper, despite the fact it had signed a contract with Chrysler Group to do so. The school further claimed that its car was incredibly special because it was a pre-production example and just the fourth one made back in 1992. Although, as we pointed out at the time, the photos of the school's vehicle showed a coupe that looked like a newer Viper GTS.

2018 Dodge Durango GT Rallye gets Charger and Viper-inspired styling

The third-generation Dodge Durango has been on sale since 2011. Essentially a long-wheelbase Jeep Grand Cherokee, the Durango's styling draws a lot of influence from cars like the Dodge Charger and Challenger. For 2018, the three-row SUV will be available with an optional GT Rallye appearance package. Think of this as a V6 model with the face from the more powerful Durango R/T. The appearance package is a $1,495 option on the mid-range Durango GT and is only available for a limited time. Like the R/T, the GT Rallye's front fascia is heavily inspired by the Dodge Charger Daytona. It ditches the standard crosshair design for a slim mesh grille, and adds a Viper-inspired hood scoop and vent. It also gets LED fog lights. The GT Rallye is available in both rear- and all-wheel drive. Customers can also add the Blacktop package and Brass Monkey wheels. Mechanically, nothing changes. The Durango GT Rallye is still powered by the 295-horsepower 3.6-liter V6. The Durango GT starts at $38,990. Related Video: Design/Style Dodge SUV