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2015 Dodge Viper getting small increase in power

The Viper is used to being the most powerful car in the Dodge and SRT stables, but the arrival of the 2015 Dodge Challenger SRT Hellcat means that's no longer the case. The serpentine supercar is, however, reportedly getting a small boost in output for 2015, amounting to all of five horsepower.
The increase was uncovered by Road & Track courtesy of the SAE J1349 certification process to which Detroit's Big Three automakers submit themselves and which reports the Viper's output at 645 hp instead of the 640 it was rated at until now. There are a hundred factors that could have contributed to the relatively mild boost in output (best guess? nothing at all changed...), but we doubt anyone's going to complain about some extra horses under the hood.
The five-horsepower boost brings the Viper that much closer to the 650-hp Chevy Corvette Z06, not to mention the 707-hp Hellcat, but the Viper's impressive power-to-weight ratio ought to mean it'll have little problem keeping up in a straight line - which is just one of the reasons why Chrysler won't shoe-horn the Hellcat into the Viper: as R&T points out, the supercharged engine is too heavy and the blower makes it too tall to fit in the Viper's engine bay.

2015 Dodge Viper GTC Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2015 Dodge Viper GTC. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video: