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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Cruiser's close call caught on camera

A new recruit to the Kansas Highway Patrol experienced his first brush with danger on his first day when a semi truck clipped his cruiser during a traffic stop last week. Public relations officer Tod Hileman said in a Facebook post that the incident occurred when an officer and his brand-new trainee pulled over a black Dodge Charger on I-70 in Trego County, Kansas. Hileman said in the comments that the cruiser was parked two feet away from the white line on the shoulder. Not only did the driver not get over a lane when he saw the stopped cruiser per Kansas law, he seemed to have moved closer to the side of the road. The big rig managed to send the cruiser's side mirror and spotlight flying across the road. The truck could have easily injured one of the officers, perhaps fatally. The truck driver ignored Kansas' Move Over law, which requires "drivers approaching a stationary emergency vehicle displaying flashing lights, including towing and recovery vehicles, traveling in the same direction, to vacate the lane closest if safe and possible to do so, or slow to a speed safe for road, weather, and traffic conditions." With a clear lane to his left the trucker in this case had no excuse. He stopped after the crash and was cited by the officers for failing to change lanes when he saw the stopped vehicles. Being a cop is a risky job. So far this year, 28 officers have lost their lives in the line of duty due to car accidents, according to the Officer Down Memorial Page. News Source: Facebook Government/Legal Dodge Videos traffic traffic stop traffic tickets move over law

Mopar rolls out new Scat Packages for Dodge Challenger, Charger and Dart

Dodge buyers looking for that extra performance edge, take note: Mopar is bringing back the Scat Pack. Announced at the SEMA Show in Las Vegas today, the new Scat Packages will be available in three stages for the Challenger, Charger and Dart starting next spring.
Upgrades for the Charger and Challenger equipped with the 5.7-liter Hemi V8 engine include a
new cold-air intake and cat-back exhaust, as well as a remapped ECU. Upgrade to the Scat Package 2 and you get a new camshaft, and the Scat Package 3 tosses in ported and polished heads and hi-flow headers. Upgrades for the Dart GT with the smaller 2.4-liter, four-cylinder Tigershark engine with six-speed manual transmission start with a cold-air intake, short-throw shifter and upgraded brakes. The second stage kicks in a remapped ECU and cat-back exhaust, while the Scat Package 3 for the Dart gives you even bigger brakes, an adjustable suspension and sway bars front and rear.