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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge Viper saved from crusher by students, but will it last?

The saga of the Washington state community college hoping to keep its allegedly pre-production Dodge Viper out of the maw of the crusher is going strong. Not only does the school still have the car, but there's a chance that the college might even get to keep it.
The whole situation flared up in March when the South Puget Sound Community College in Olympia, WA, received a notice from Chrysler Group that requested that the school's Viper be destroyed. The automaker had loaned the muscle car to it about a decade ago to use for educational purposes in its auto tech classes. With the Dodge growing long in the tooth, "it is unlikely that these vehicles offer any educational value to students," the company said in its press release on the matter.
However, the college balked at destroying its Viper, despite the fact it had signed a contract with Chrysler Group to do so. The school further claimed that its car was incredibly special because it was a pre-production example and just the fourth one made back in 1992. Although, as we pointed out at the time, the photos of the school's vehicle showed a coupe that looked like a newer Viper GTS.

Cars.com runs 11-second quarter with Dodge Charger Hellcat

The Dodge Charger SRT Hellcat and its Challenger sibling are two of the heroes of the modern performance world. With a headline-grabbing 707 horsepower from a supercharged 6.2-liter V8, their output even shames many supercars. But how quick can one really cover a quarter mile? Cars.com recently decided to find out by taking a Charger Hellcat to the drag strip to see if the sedan lived up to Dodge's 11-second claims. The results were quite impressive. After 13 quarter-mile runs of adjusting variables like the tire pressures and the car's various electronic aids, the Charger Hellcat managed a pass in 11.03 seconds at 126.61 mph – the pinnacle result of the day. This car was mechanically stock and wore the optional Pirelli P Zero tires. According to Cars.com, other quick sprints reached 11.09 seconds and 11.1 seconds, which even beat the site's 11.41-second best from a Challenger Hellcat last year. Getting the Hellcat's prodigious power down without losing traction was a challenge, even on the summer tires. Cars.com thought it had a run that could have dropped below 11 seconds, but then the wheels spun. Using the factory-recommended pressures, the Charger Hellcat was no still slouch with an 11.27-second time recorded, but taking things down to 25 psi proved the quickest at the strip. We already knew that the Charger Hellcat was a wonderful vehicle for eating up huge gulps of asphalt at high speeds and could verify its 204-mile-per-hour top speed (quite a bit faster, incidentally, than the Ferrari California T's 196 mph top-speed). Apparently, the 11-second quarter-mile claim is just as accurate. Also, for any curious owners, the Cars.com story divulges many of the tweaks required to reach this seriously quick time. Related Video: