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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

2014 Dodge Journey Crossroad

Watchers of the auto industry will notice a theme among the formerly bankrupted American automakers, General Motors and Chrysler. There are the post-bankruptcy vehicles, and the pre-bankruptcy vehicles. The former, in the case of Chrysler, include the Jeep Grand Cherokee, as well as the 200 and 300. For GM, there's the Cadillac ATS, Chevrolet Impala and Buick Encore, among others. These vehicles have the freshest styling, with sharp exteriors and well-crafted interiors, as well as advanced powertrains and well-sorted chassis.
As for the pre-bankruptcy vehicles, they tend to be easy to spot. Most suffer from inferior driving dynamics, cheaper interiors, poorer fuel economy and often homely looks (we know, there were some decent cars before the bankruptcy, but they were pretty heavily outweighed by the bad ones). Think late, last-generation Chevrolet Impala or Chrysler 200. Increasingly, though, we're seeing vehicles that split the balance between pre- and post-bankruptcy. Vehicles like the Dodge Journey.
The Journey debuted in 2007 as a 2008 model year vehicle, meaning it should fall into the latter category. But heavily breathed upon in 2011, it now enjoys a new, 3.6-liter Pentastar V6, a big, critically acclaimed touchscreen display and in the case of today's tester, a new-for-2014 Crossroad spec.

2014 Dodge Journey Crossroad soldiers on in the Chi

Introduced to the market in 2008 and updated in 2011, the Dodge Journey crossover has had all the freshness of a retirement village in recent years. Filling a potentially important niche for Dodge as an affordable, family-sized vehicle, the Journey has gotten one last mild refresh here in Chicago. Feast your mild-appearance-package-loving eyes on the 2014 Dodge Journey Crossroad.
We can't be sure if the inspiration for the Crossroad appellation was the 2002 blockbuster film, Crossroads, starring Britney Spears, or the 1986 cult-classic, Crossroads, starring Ralph Macchio, but based on the CUV's newfound boyish charm, we're betting on the Karate Kid.
Dark finish 19-inch wheels, platinum chrome accents and a manly new front fascia tell the world that this isn't the Dodge Journey that they've long since forgotten about. In fairness, the Crossroad is easily the best-looking iteration of the Journey to date, and should be better to live with, too, considering its revised cabin, leather seats and standard Uconnect touchscreen infotainment system.