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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

High-performance 2018 Dodge Durango SRT spied

Dodge is working diligently on revamping its lineup with new and refreshed models, including the high-performance Durango SRT due in 2017. Spy shooters captured a Durango with an aggressive front end that appears to fit the SRT bill, though it could just be a refreshed Durango. This Citadel-badged prototype is nearly identical to the current three-row SUV. The front fascia, which is being held in place by tape and has numerous rough edges, features a massive vent at the bottom and a distinct, three-holed air intake system just below the grille. The grille is also lacking the Durango's cross-like design. The front end appears to have gaping holes on both sides, with the right side being covered up by tin foil. The extra vents could be there for aerodynamic purposes, for cooling purposes, or just a pair of fog lights that Dodge doesn't want people to see. The high-performance SUV is expected to get a full makeover on the outside, which includes sportier wheels, a more aggressive hood, athletic body panels, and some aerodynamic components. The meat of the SUV, the engine, is still a mystery. While the Hellcat brothers feature a 707-horsepower, 6.2-liter supercharged V8, a previous report by Automotive News claims the upcoming Durango SRT will be powered by a 6.4-liter V8 engine. The 475-horsepower motor is currently in the Jeep Grand Cherokee SRT. Regardless of what type of engine the Durango will have, it looks like Dodge really is working on a high-performance SUV to enter the continually-growing segment. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Dodge Durango SRT Spy Shots News Source: Automotive NewsImage Credit: Chris Doane Automotive Spy Photos Dodge SUV Future Vehicles Performance

2015 Dodge Charger configurator opens up shop

Itching to get your hands on a new 2015 Dodge Charger? Your day is almost nigh, my friend While you're waiting, you can spec out how you'd want your muscle sedan to look as Dodge has included the revised four-door in its online configuration tool. Though it's not the most impressive or interactive of configurators we've seen, the site lets you choose any color you want (from the limited array available anyway) along with all the key options packages and such. First you'll need to choose a trim level though, but we're afraid the Hellcat version isn't part of this site, and the SRT site hasn't launched a configurator yet for the world's fastest production sedan, so you'll have to choose between SE, SXT and R/T trim levels. Related Video: