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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Marchionne may stay with FCA until 2020

We might get to see Sergio Marchionne and his vast array of sweaters in the auto industry for even longer than expected. The FCA CEO suggested last year that he would retire from the automaker when its current five-year plan was complete in 2018. Now, he has tentatively extended that point out to at least 2020. "I can do this for another five years if you push me, right? Beyond that, I ain't gonna do it, and I don't want to," he said to Automotive News. That would give Marchionne a 16-year career at the top from joining Fiat in 2004 to possibly leaving FCA in 2020. Although, take the CEO's statement with a grain of salt because he has made multiple statements about the timing for his retirement. In 2012, Marchionne said he would only remain in charge until 2015, which is, well, now. Those five years might also go quite quickly because Marchionne is a busy guy with the Ferrari IPO, the attempted merger with General Motors, implementing FCA's five-year plan, and many other projects. He's already considering the next CEO, though. "My purpose in life is to find the Kuniskises of the world, the Manleys, the Biglands, the Palmers," Marchionne said to Automotive News, referencing the heads at Dodge, Jeep, FCA North America, and the company's chief financial officer, respectively. "I told them, 'One of you is going to do what I do one day. I don't know who that is, but one of you is going to do it.'" News Source: Automotive News - sub. req.Image Credit: Paul Sancya / AP Photo Chrysler Dodge Fiat Jeep Sergio Marchionne FCA fca us Mike Manley reid bigland tim kuniskis

Is America's last cheap minivan worth it?

Take a good look at this beauty. Because once she's gone there may be no turning back. The minivan market has been completely decimated over the past fifteen years. I could list all the former brands (dead and alive) that once formed the lynchpin of parenthood for this inherently conservative market. But that would involve at least fourteen commas, three sets of parentheses, and possibly even one 2000s-style recount. Back then, middle-class America loved these people-movers and even the well-to-do were glad to load them up with unique luxuries such as power sliding doors, captain's chairs, integrated child seats, and DVD players that entombed cacophonous kids into a temporary silence. Back in the '90s, the minivan market regularly realized well over a million sold units a year. In 2000, minivans finally hit their familial peak of 1.4 million vehicles in a year with the help of two top-20 bestsellers: the Dodge Grand Caravan and Chrysler Town & Country. Today the minivan just isn't popular. This year it'll likely represent only a half-million in annual sales, with not a single minivan hitting America's top 30 in overall volume. But as I always tell folks, "If you want a deal, you have to hit 'em where they ain't." So you want a cheap and affordable minivan for cash money that isn't a 15-year-old Plymouth in purple? Does it have to be new? Really? Well, if you're married to that type of person, this Grand Caravan with the American Value Package is the cheapest thing going. Deals can also be had on the mini-minivan Mazda5, but since it's been discontinued due to low demand, let's focus on the still-popular Chrysler minivan. The cost for this 2016 Dodge Grand Caravan according to TrueCar is right around $19,500 depending on where you live in the USA. But let's take a look at the 2015 models instead since they tend to have even stronger discounts during the wintertime thanks to manufacturers and dealers who are busy shoveling out all this older inventory. If you opt for a 2015 model instead, you're looking at a market price right around $17,800 and luckily these minivans are still sitting in multitude. Wanna click those rebate and incentive buttons? If you currently lease or finance a FIAT or Chrysler product, have AAA coverage, and finance the car with FCA, you can make off like the proverbial bandit for a price of only $15,229 before the dealer inflicts their bogus fee money dance.