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Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

Dodge Hellcats change their stripes for 2016

If you've been on the fence about ordering up a new Dodge with Hellcat power, this might just provide the extra incentive you were looking for. Starting this month, Dodge is offering a new stripe option, exclusive to its most powerful muscle cars. The SRT Hellcat stripes are now available to order on the top-of-the-line, 707-horsepower versions of both the Charger and Challenger. The dual full-length stripes run all the way up from the front lip, over the grille, up the hood, accentuating the NACA duct, along the roof, down the trunklid, across the rear spoiler, and down the rear bumper. They feature a carbon-fiber texture, and can be ordered with any of eleven colors for an extra $995. Along with the stripes, Dodge has also announced that it is extending the availability of the exclusive Plum Crazy color – which was originally scheduled to expire at the end of December – for another month. The throwback hue can be ordered on Charger and Challenger models ranging from the SXT through the R/T models all the way up to the SRT 392 and Hellcat. 2016 CHALLENGER AND CHARGER SRT HELLCAT MODELS EARN EXCLUSIVE STRIPES, DODGE EXTENDS PLUM CRAZY PAINT - All-new SRT Hellcat dual exterior stripe design adds even more Dodge attitude to 2016 Challenger and Charger SRT Hellcat models - SRT Hellcat-exclusive dual full-length carbon-fiber pattern stripes provide a customized-from-the-factory look - Dealers will start taking orders for Hellcat stripes in January 2016 - SRT Hellcat dual stripes have a U.S. Manufacturer's Suggested Retail Price of $995 - Dodge is answering enthusiast demand for Plum Crazy exterior paint with an additional one-month run of the legendary and limited-edition high-impact hue January 8, 2016 , Auburn Hills, Mich. - For more than a year, Dodge Challenger and Charger SRT Hellcat models — the fastest and most powerful muscle cars ever with 707 supercharged HEMI® horsepower each — have stormed roadways and drag strips with acceleration blasts to 60 mph in the low 3-second range, generated more than 61 million sensational YouTube video views around the globe, enabled an entirely new generation of Dodge enthusiasts and now for 2016 have been rewarded with their very own Dodge performance stripes.

2016 Dodge Viper ACR racks up lap records

With 645 horsepower and an adjustable spoiler nearly six feet wide, the 2016 Dodge Viper ACR would look at home on the runways of most any airport, air base, or aircraft carrier in the world. But it's not built for the runway. It's built for the race track. And it has positively mastered them one after another. In fact, the new Viper ACR has not only beat the lap times of its own predecessor as it set out to, but took the production-car lap record at 13 tracks across the country. The endeavor started out at the Inde Motorsport Ranch in Arizona, where development engineer Chris "The Wolf" Winkler set a lap time of 1:33.75 on the Configuration 4 track to beat every other street-legal vehicle to ever lap the circuit. Then it was off to Buttonwillow, the MotorSport Ranch (in Cresson, TX), Big Willow, VIR, Grattan, Pittsburg, GingerMan, the Motown Mile, Nelson Ledges, Waterford Hills, and Road Atlanta. And with the new American Club Racer, Dodge took the lap record at each and every one. The journey culminated just days ago at Laguna Seca, where track expert Randy Pobst climbed into the Viper ACR and set a lap time of 1:28.65. That's 5.27 seconds faster than the previous ACR's time, and 1.24 seconds faster than the Porsche 918 Spyder that held the record until now. The sum total is a bragging-rights sheet of lap records set at 13 tracks across these United States. And you don't have to take Dodge's word on that. The records have been certified by the Sports Car Club of America (SCCA), cementing the ACR's place in the record books. Nice work if you can get it, and you can scope it out in the video above and press release below. Related Video: 2016 Dodge Viper ACR Is Undisputed Track Record King - Ultimate street-legal race car sets new high-performance benchmark with more track records than any production car in the world - Sports Car Club of America (SCCA) has certified lap records at 13 road courses, including world-famous Laguna Seca, Road Atlanta and Virginia International Raceway - With 645 horsepower and more torque than any naturally aspirated engine in a production car, the ACR is purpose built for weekend club racers who want the most extreme, but street-legal, track car available - Significant aerodynamic and suspension upgrades, new Carbon Ceramic brakes with six-piston calipers from Brembo and high-performance Kumho tires, specifically designed for the new 2016 ACR, set this Viper apart on any road course November 3, 2015, Auburn Hills, Mich.