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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

8 things you learn while driving a cop car [w/videos]

Let me start off with the obvious: it is absolutely illegal to impersonate a police officer. And now that that's out of the way, I'd just like to say that driving a cop car is really, really cool. Here's the background to this story: Dodge unveiled its redesigned 2015 Charger Pursuit police cruiser, and kindly allowed Autoblog to test it. That meant fellow senior editor Seyth Miersma and I would spend a week with the cop car, and the goal here was to see just how different the behind-the-wheel experience is, from a civilian's point of view. After all, it's not technically a police car – it isn't affiliated with any city, it doesn't say "police" anywhere on it, and it's been fitted with buzzkill-worthy "NOT IN SERVICE" magnets (easily removed for photos, of course). But that meant nothing. As Seyth and I found out after our week of testing, most people can't tell the difference, and the Charger Pursuit commands all the same reactions as any normal cop car would on the road. Here are a few things we noticed during our time as wannabe cops. 1. You Drive In A Bubble On The Highway Forget for a moment that our cruiser was liveried with Dodge markings instead of those of the highway patrol. Ignore the large "NOT IN SERVICE" signs adhered around the car. Something in the lizard brain of just about every licensed driver tells them to hold back when they see any hint of a cop car, or just the silhouette of a light bar on a marked sedan. Hence, when driving on the highway, and especially when one already has some distance from cars forward and aft, a sort of bubble of fear starts to open up around you. Cars just ahead seem very reluctant to pass one another or change lanes much, while those behind wait to move up on you until there's a full herd movement to do so. The effect isn't perfect – which is probably ascribable to the aforementioned giveaways that I'm not really a cop – but it did occur on several occasions during commutes from the office. 2. You Drive In A Pack In The City My commute home from the Autoblog office normally takes anywhere from 25 to 30 minutes, and it's a straight shot down Woodward Avenue from Detroit's north suburbs into the city, where I live. Traffic usually moves at a steady pace, the Michigan-spec "five-over" speed.

Dodge idles Viper production again at Conner Avenue

You've got to hand it to Dodge for having the gumption to put the original Viper into production in the first place. It was, after all, much more of an emotional decision than a practical one, and a move which saw the first production V10 engine placed in a road car - long before the advent of the Lamborghini Gallardo, Audi R8, Porsche Carrera GT or Lexus LFA, not to mention the other Ford, BMW and Volkswagen Group models that used such engines.
It's now been 22 years since the first Viper entered production and the Viper still rolls on several generations later, but we're sad to say that courageous decision has not always been met with overwhelming sales success. In fact parent Chrysler was forced to idle the Conner Avenue plant where the Viper is made back in April due to slow sales. And while production resumed again as planned on June 23, it apparently didn't do the trick.
As a result, Chrysler corporate communications chief Shawn Morgan revealed to Autoblog that the assembly line has been shut down again for another two weeks. The line was up and running for nearly two full work weeks from June 23 until the holiday weekend that started on Thursday, July 3. But instead of coming back online today as planned, it's been idled again for the weeks of July 7 and 14. That means it will be July 21, at the earliest, before the serpentine supercars start slithering down the assembly line at Conner Avenue again. Once it does, however, production is set to resume at the same pace it was before the shutdown.