2003 Dodge Ram 2500 4dr Hemi W/fiberglass Shell! on 2040-cars

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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

The Chrysler brand could be axed under Stellantis management

MILAN — While running NissanÂ’s North American operations from 2009 to 2011, Carlos Tavares had a reputation for closely watching costs with little tolerance for vehicles or ventures that didnÂ’t make money. Experts say that means Tavares, currently the head of PSA Group, is likely to follow that blueprint when he becomes leader of a merged PSA and Fiat Chrysler Automobiles. The low-performing Chrysler brand might get the axe as could slow-selling cars, SUVs or trucks that lack potential. Already the companies are talking about consolidating vehicle platforms — the underpinnings and powertrains — to save billions in engineering and manufacturing costs. That could mean job losses in Italy, Germany and Michigan as PSA Peugeot technology is integrated into North American and Italian vehicles. “You canÂ’t be cost efficient if you keep the entire scale of both companies,” said Karl Brauer, executive analyst for the iSeeCars.com auto website. “WeÂ’ve seen this show before, and weÂ’re going to see it again where they economize these platforms across continents, across multiple markets.” Shareholders of both companies are to meet Monday to vote on the merger to form the worldÂ’s fourth-largest automaker, to be called Stellantis. The deal received EU regulatory approval just before Christmas. Tavares, who for years has wanted to sell PSA vehicles in the U.S., wonÂ’t take full control of the merged companies until the end of January at the earliest. He likely will target Europe for consolidation first, because thatÂ’s where Fiat vehicles overlap extensively with PSAÂ’s, said IHS Markit Principal Auto Analyst Stephanie Brinley. Europe has been a money-loser for FCA, and factories in Italy are operating way below capacity — a concern for unions, given FiatÂ’s role as the largest private sector employer in the country. “We are at a crossroads,Â’Â’ said Michele De Palma of the FIOM CGIL metalworkersÂ’ union. “Either there is a relaunch, or there is a slow agonizing closure of industry, in particular the auto industry, in Italy.” ItalyÂ’s hopes lie with the luxury Maserati and sporty Alfa Romeo brands, but De Palma said investments are needed to bring hybrid and electric technology up to speed. FiatÂ’s Italian capacity stands at 1.5 million vehicles, but only a few hundred thousand are being produced each year. Most factories were on rolling short-term layoffs due to lack of demand, even before the pandemic.

2020 Dodge Journey loses trims and colors, adds equipment

Update: A previous version of this article incorrectly stated that all-wheel-drive was available on the Journey. It has been discontinued for the 2020 model year. The text has been changed to reflect this. The 2020 Dodge Journey sticks with the formula that's served it for its entire 11-year lifespan so far, which is to say nothing more than incremental changes will usher in the new year. The lineup shrinks by half, the SE and GT trims going away, leaving the SE Value and Crossroad trims. The end of the Journey GT means the end of the 283-horsepower, 3.6-liter Pentastar V6 for the Journey, the two remaining models powered by the 2.4-liter four-cylinder with 172 horsepower and 165 pound-feet of torque shifting through a four-speed automatic. The SE Value sits on 17-inch steelies with wheel covers, the Crossroad rides on 19-inchers, and both models turn the front wheels only; the option of all-wheel drive has left the building. Both trims add new standard equipment, Rear Park Assist included on both, the Crossroad acquiring a sunroof. The color wheel for exterior hues loses two options, Destroyer Grey and Verde Oliva, leaving seven choices. The SE Value interior retains its choice of black or tan cloth, the Crossroads sticks with black only. SE Value and Crossroad will offer an option called the Popular Entertainment Group that installs different equipment depending on trim. For the SE Value, that will add a power driver seat, premium cloth seating, leather-wrapped steering wheel and shift knob, tri-zone temperature control, Uconnect Voice Command with Bluetooth, a 12-month subscription to SiriusXM Radio, interior observation mirror, and security alarm. On the Crossroad, the same package means navigation, heated front seats and steering wheel, six premium speakers and subwoofer, remote start, a universal garage door opener. Pricing hasn't been announced yet, but with the 11-year-old Journey selling itself as a value proposition — it's right there in the name — we don't expect much change from the $24,740 price of the 2019 SE Value.