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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

What is the fastest car in the world in 2024?

It wasn't that long ago that the notion of reaching 200 miles per hour in a car, on a road, seemed basically impossible. As you likely know by now, that time has passed. And once that threshold was crossed, the automotive world immediately began eying the next triple-digit benchmark: 300 miles per hour. It may have taken a little while, but the 300-mph line has been crossed, and some cars have moved well past that seemingly insane speed number. While some of these speeds have been achieved in simulations (including the fastest car listed below), there's little doubt that a driver with nerves of steel and a heavy right foot could indeed push several automobiles up to 300 miles per hour and beyond. Interestingly, it’s not just one car or automaker in the 300-mph club, as a handful of models have earned a place (sometimes claimed but not yet demonstrated) on the leaderboard. The fastest car in the world is: Koenigsegg Jesko Absolut (330 MPH) That title goes to the Koenigsegg Jesko Absolut, which recorded a staggering 330 mph top speed earlier in 2023. The carÂ’s twin-turbocharged 5.0-liter V8 lays down 1,600 horsepower and 1,106 pound-feet of torque, which plays a significant role in delivering that speed, but KoenigseggÂ’s engineers have given the car a lot more than mind-blowing power. The Jesko Absolut has a super-slippery 0.278 drag coefficient and a nine-speed transmission that shifts so quickly itÂ’s almost imperceptible. Koenigsegg calls it a Light Speed Transmission (LST), saying its shifts happen at almost light speed. While that might be a slight exaggeration, the gearbox is impressive, bringing several wet multi-disc clutches and a super lightweight construction. As Koenigsegg says, "the Jesko Absolut is destined to achieve higher, more extraordinary speeds than any Koenigsegg or any other fully homologated car before it." How expensive is the Koenigsegg Jesko Absolut? If you were reading that and wondering how much the fastest car in the world costs, the price tag is just another dizzying number on the Jesko Absolut's spec sheet. All 125 Absolut cars offered sold out at a price of almost $3 million. Of course, being able to afford the Koenigsegg is just the first step in realizing its full potential. There are very few places on the map that can support a 300-plus-mph speed run, and the locations that do are not conveniently located.

Challenger A/T Unlimited Concept could be your next Hellcat-powered ORV

This past June I spent an excellent day hanging out with Joey Ruiter, driving and discussing his Reboot Buggy project. Before heading home, I let him know that he was more than welcome to keep me abreast of whichever new automotive project he'd get into. You can never have too many car designers and one-off fabricators in your Rolodex, right?
Ruiter recently made good with the follow-up, emailing me with details on this Dodge Challenger A/T Untamed Concept that pushes a lot of hot buttons for the muscle car and off-roading enthusiasts.
This all-terrain Mopar is a lot more than a Challenger body dropped on a truck chassis, too. A materialized version of the A/T would included a completely new, long-travel suspension, skid plates, body armor and rock sliders, and obviously flared fenders to help accommodate a hellacious set of off-road-ready tires. The dramatically revised underpinnings would be topped with a slick graphics package and a killer lower light bar, all making the A/T look quite cohesive in its own, radical way. And the result would be a car no longer limited to mere road-driving.