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2015 Dodge Challenger Drag Pak previewed

Dodge and Mopar have never strayed far from success in drag racing, be it on run-what-you-brung nights at the local strip or at the highest levels of the sport. Hoping to both add to that heritage and capitalize on some of the media spotlight that's shown so brightly on the brand of late, Dodge has given us our first look at the 2015 Mopar Challenger Drag Pak test car.
Though this first iteration doesn't make use of the 707-horsepower Hellcat engine, it seems to be a pretty formidable racing package. Starting with a stock '15 Challenger, Mopar adds a full roll cage built to National Hot Rod Association specs. Rubber front and back is drag racing-ready as well, with 28x4.5-inch tires in the front, and fat 30x9-inch tires out back - all from Hoosier.
Powering the beast is a massive 426-cubic-inch (7.0-liter) Hemi Race V8, with output levels that are still unspecified. A Chrysler 727 automatic transmission connects up to a racing style shift lever, with integral line lock.

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Dodge Charger and Challenger will live on, but a new Viper is unlikely

BALOCCO, Italy — As FCA's latest five-year plan was presented last week, most of the day was focused on four brands — Jeep, Ram, Maserati and Alfa Romeo. That left a lot of people wondering about the future of the Chrysler, Fiat and Dodge nameplates. At the last five-year event, Dodge was one of the main features. We heard plans for an expanded lineup that included refreshed versions of the Viper, Challenger and Charger, the last two riding on the Alfa Romeo Giorgio platform. Times sure have changed. Dodge isn't going away, but the brand will be narrowed and focused. Performance is the name of the game, but don't look for a new Viper anytime soon. FCA CEO Sergio Marchionne simply said it's "not in the plan." Marchionne thought it was a great idea but that it couldn't live on as a standalone product. If it does eventually return, expect it to share parts with other FCA products, possibly with one of the upcoming Maseratis. On the other hand, Marchionne confirmed that both the Dodge Challenger and Charger will continue to live on. In the last five-year plan, FCA said that the pair would share underpinnings with future Alfa Romeos. That was promising news for those hoping for smaller, lighter versions of each model that would be better suited to fight models like the Ford Mustang and Chevy Camaro. It seems the Alfa Romeo platform is off the table. Marchionne said the current LX platform would indeed live on, though it would be "unrecognizable" compared to what we have today. The LX architecture is ancient, and, although it's been continuously updated, its basic bones date back to the DaimlerChrysler days. Marchionne said that the Alfa platform just doesn't have the character American shoppers are looking for in those vehicles. It's unclear when the next iteration of the Charger and Challenger will arrive, but expect another refresh sometime before 2022. Look for an updated version of the tried-and-true Hemi V8. Rumors continue to swirl about a larger and more powerful 7.0-liter variant dubbed the Banshee, but we'll have to wait and see how that pans out. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.