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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

VLF Force 1 V10 is a rebodied Viper priced like a Lamborghini

It would appear that Henrik Fisker is done with hybrids. His latest project, called the Force 1, packs an oversized V10 engine with no electric assist in sight and all the environmental credentials of a herd of flatulent cattle. Alongside the Karma-based, Corvette-powered Destino, the Force 1 is the second product from VLF Automotive. Fisker has taken partnership in the new firm as chief designer alongside chairman Bob Lutz and CEO Gilbert Villarreal. The company isn't saying explicitly what the Force 1 is based on, but it doesn't take a CSI team to trace its roots back to the Dodge Viper. Never mind that it's being built in Auburn Hills – the same Detroit suburb where Chrysler is headquartered – or that it was jointly developed by Fisker and professional Viper racer and dealer Ben Keating. It also happens to be powered by an 8.4-liter V10, and there aren't many of those kicking around the industry. Instead of the Viper's 645 horsepower and 600 pound-feet of torque, the Force 1's ten-cylinder engine is optimized to deliver 745 hp and 638 lb-ft. That, according to VLF, is enough to send the coupe rocketing to 60 in 3.0 seconds flat, covering the quarter-mile in under 11 seconds on its way to a top speed of 218 miles per hour. The power is transmitted to the Pirelli PZero rubber through a six-speed manual, but VLF says it will fit it with an automatic at the customer's request. Around that massive engine and two-seat cockpit, Fisker designed a new shape that, for better or for worse, looks way more aggressive than the Viper's. The Force 1's proportions are tellingly super-snake, but the curves are replaced by some very angry-looking angles and vents. Its head- and taillights are ultra thin, and the deep-dish, split-four-spoke wheels seem to visually split the difference between the three-spoke wheels on the original Viper and the five-spoke alloys it wears today. If you doubted the Force 1's origins before, the interior ought to give it away, with its wide tunnel and familiar surfaces. Only VLF has refinished it in leather, suede, and Alcantara, all diamond stitched with contrasting thread to help position this as a more luxurious prospect than the Dodge. It even fit between the seatbacks place for two champagne bottles that we hope nobody would consider consuming before trying to handle that much power. Of course, none of this will come cheap.