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Ram to go on a Rampage with new small pickup?

When people look back at today's automotive industry, what do you think they'll remember us for? The emergence of hybrids? Ever more expensive and exotic supercars? The dawn of the self-driving car? All likely scenarios, but so is the blurring of lines between one bodystyle and another, giving rise to hardtop convertible coupes and crossovers of every shape and size. But one bodystyle the North American auto industry has stayed largely away from in the past couple of decades is a car nose and chassis with a pickup bed.
It's a bodystyle immortalized by the Chevrolet El Camino, but with few exceptions, we haven't seen too many of these automotive platypuses in recent years on our turf. Subaru tried with the Baja and the low-volume Honda Ridgeline soldiers along largely unchanged, but the genre's biggest adherents are still Down Under, where ute versions of the Holden Commodore and Ford Falcon live. With a few other examples scattered to the four corners of the earth, that's really about it. But if these spy shots are anything to go by, it looks like Fiat Chrysler Automobiles could be working to bring it back.
Spied undergoing testing in Michigan, what we appear to be looking at is a heavily disguised Fiat Strada being prepared - like the Fiat Ducato-based Ram ProMaster and the smaller Doblo-based ProMaster City - for Stateside duty as a Ram product. The Strada, for those unfamiliar, is a product of Fiat Automóveis in Brazil and is based on the Palio economy car. The nameplate has been around South America since 1996 and was originally designed by Giorgetto Giugiaro (long before Volkswagen monopolized his talents), and takes a more rugged approach in the form of the Strada Adventure.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Journey recalled for freezing fluid lines

The Basics: FCA is recalling 10,944 examples of the 2009-16 Dodge Journey - specifically those equipped with the optional engine block heaters and located in extremely cold climates. The Problem: Power steering fluid lines may leak when starting the engine in extremely cold weather, which would increase the amount of effort required to steer the vehicle. Injuries/Deaths: FCA reports that it is "unaware of any related injuries or accidents." The fix: The manufacturer is working on expediting replacement parts to resolve the issue in those vehicles potentially affected. If you own one: Expect to hear from the manufacturer soon to arrange service. Your chances of being affected are higher if you live in Canada, where a far greater number – estimated at 187,436 – of Journeys may be affected. Related Video: STATEMENT: FLUID LINE May 6, 2016 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 10,944 U.S.-market midsize crossover vehicles equipped with optional block heaters to address fluid-line durability in extreme, cold-weather conditions. An investigation found some lines carrying power-steering fluid may leak at engine start-up, when the vehicle is subject to extreme cold. Steering is not lost in such circumstances. However, if a vehicle is so-affected, the amount of physical effort required to steer may increase. The Company is unaware of any related injuries or accidents. Affected are certain model-year 2009-2016 Dodge Journey vehicles. An estimated 187,436 vehicles in Canada are also subject to this recall. Replacement parts are expected to become available soon. Affected customers will be notified accordingly. FCA US urges customers to follow the instructions on all recall notices. Customers with questions may call the FCA US Customer Care Center at 1-800-853-1403. Featured Gallery 2014 Dodge Journey Crossroad View 19 Photos News Source: FCA Recalls Dodge Crossover Minivan/Van dodge journey