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Dodge muscle cars, armored Jeep to star in Furious 7 [w/video]

We're less than a month away from the smorgasbord of speed, stunts and shooting that is Furious 7, and it arrives in theaters on April 3 as one of the first big films of the year. Starring Fast and Furious regulars Vin Diesel, Paul Walker and Dwayne "The Rock" Johnson, plus Jason Statham as the big villain, this entry looks to be another exciting addition to the franchise. With such a major movie that features cars as much as the actors, it shouldn't be a surprise that an automaker is getting in on the action as a promotional partner. FCA US supplied nearly 30 vehicles for the film, including prominent roles for a 2015 Dodge Charger, Challenger R/T and armored Jeep Wrangler Unlimited. To really play up the connection, the automaker has laid out a global advertising campaign featuring its models. The marketing includes a variety of unique spots with the cars appearing online and in music videos. Among them in the US is a TV ad called Flash to the Future (embedded below) for the Challenger. Hopefully, Furious 7 can live up to all its pre-release hype. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cars, Movies and Music Come Together as Dodge Partners with Universal Pictures and Atlantic Records on 'Furious 7' 'Furious 7' opens April 3 and features 2015 Dodge Challenger, Dodge Charger R/T and 'armored' Jeep® Wrangler Unlimited Dodge launches multitier marketing initiative to promote action-thriller, including 'Flash to the Future' television ads for U.S. markets and across international countries, and Furious 7 web landing page at www.dodge.com/en/furious-7 Dodge vehicles also showcased in new music videos of songs from Atlantic Records 'Furious 7: Original Motion Picture Soundtrack,' available in stores and at online retailers March 17 March 9, 2015 , Auburn Hills, Mich. - Dodge, which has been a part of the blockbuster Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for "Furious 7," in theaters April 3, and a first-ever partnership with Atlantic Records on music videos that support the label's "Furious 7: Original Motion Picture Soundtrack," available March 17 and available now for pre-order at http://smarturl.it/furious7.

Fiat Chrysler and Peugeot boards meet to finalize merger

MILAN/PARIS — The boards of Fiat Chrysler Automobiles and Peugeot will meet separately on Tuesday to discuss finalizing an initial agreement for a $50 billion merger to create the world's number four carmaker, sources said. A source close to FCA said the two companies could announce the signing of a binding memorandum early on Wednesday, followed by a conference call to explain further details later in the day. The two mid-sized carmakers announced plans six weeks ago for a tie-up to help them deal with big challenges in the industry, including a global demand downturn and the need to develop costly cleaner cars to meet looming anti-pollution rules. Ahead of the meetings, entities representing the Peugeot family, Etablissements Peugeot Freres (EPF) and FFP, unanimously approved a proposed memorandum of understanding for the planned merger, a source familiar with the situation said. FCA and PSA have said they would seek to finalize a deal by year-end to create a group with 8.7 million in annual vehicle sales. That would put it fourth globally behind Volkswagen, Toyota and the Renault-Nissan alliance. PSA's Carlos Tavares will be chief executive and FCA's John Elkann — the scion of Italy's Agnelli family, which controls FCA through their holding company Exor — chairman of the combined company. The group will include the Fiat, Jeep, Dodge, Ram, Chrysler, Alfa Romeo, Maserati, Peugeot, DS, Opel and Vauxhall brands, allowing it to serve mass and premium passenger car markets as well as those for trucks and light commercial vehicles. Related Video:       Chrysler Dodge Fiat Jeep RAM Citroen Peugeot

It ain't easy keeping a Hellcat steady at 170 mph on ice

The Dodge Challenger SRT Hellcat you see hit the ice at Arsunda Speed Weekend in Sweden, over two hours north of Stockholm. It's said to be bone stock, save for the studded tires that help it grip on ice. But it apparently takes more than some steel studs and a lead foot to keep it pointed the right way. Just look at how much driver Alx Danielsson has to saw at the wheel to keep the Hellcat from veering off course. Fortunately he seems to have the chops to do so, being not only a native of Sweden (and therefor imbued from birth with otherworldly abilities to drive on ice) but also having won the highly competitive Formula Renault 3.5 Series championship back in 2006. In the end Danielsson hit a top speed in excess of 170 miles per hour, touted as some sort of record, however unofficial (and specific to Dodge Challengers). That's a fair bit shy of the 205 mph that Bentley achieved in the Continental Supersports, but while that model had slightly less power than the Hellcat, it did have the benefit of all-wheel drive – something that could make all the difference in these kinds of slippery conditions. Related Video: