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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

SRT reveals Satin Vapor Edition 300, Charger and Challenger SRT models

With the exception of some notable truck and van introductions, Chrysler brands have tended to use the Chicago Auto Show to bring out new special editions, pimp their aftermarket parts support or indulge in the occasional flight of fancy. That plan is holding true for 2014, as well. Cases in point are these new Satin Vapor Editions of the 2014-model-year Dodge Challenger, Dodge Charger and Chrysler 300 - all from SRT.
The Satin Vapor name may sound like a failed 1970s glam-rock band, or a pseudo-gynecological diagnosis from the Old West, but is, in fact, pretty much a tape-and-trim package for this trio of hi-po Mopars. 300, Challenger and Charger alike come shod with 20-inch aluminum wheels finished in Black Satin Vapor Chrome, and are accented with Satin Black bits aplenty. The 300 gets blacked-out mirrors, spoiler and roof; the Challenger applies it to mirrors and its fuel door; while the Charger has the stuff covering its roof, hood and Super Bee tail graphic.
Interiors of the cars have been mildly updated as well, with all three getting some combination of Nappa leather, ultra-suede and carbon-fiberish finishes.

Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.