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Stellantis will give its brands 10 years to prove they deserve to live

Thu, May 13 2021

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Hellcrate 6.2-liter V8 delivers plug-and-play Hellcat hype to SEMA

Mon, Oct 30 2017

SEMA just provided another entry for the folder marked "What A Time To Be Alive," with Mopar's announcement of the "Hellcrate" 6.2-liter supercharged Crate HEMI engine. Enthusiasts have been desperate to upgrade their vintage rides with the woozy thrills provided by Dodge's Hellcat motor, so Mopar answered. The Hellcrate engine assembly ships in plug-and-play configuration, in specially designed packaging with "Hellcrate" logos. The assembly sells separately from the Hellcrate engine kit, the kit adding a powertrain control module, power distribution center, engine wiring harness, chassis harness, accelerator pedal, ground jumper, oxygen sensors, charge air temperature sensors, and fuel pump control module. The PCM comes programmed with the production-car engine's 707 horsepower and 650 pound-feet of torque. An optional front-end accessory drive kit contributes peripherals like alternator, power steering pump, belts, and pulleys. Don't bother trying to lash up a sleeper 1997 Chrysler Sebring, though; Mopar tuned the Hellcrate for pre-1976 vehicles and manual transmissions. The engine assembly retails for an MSRP of $19,530, and the kit wants a further $2,195. Mopar didn't announce pricing for the accessory drive kit. The engine and kit come with a three-year, unlimited-mileage warranty when bought together. The Mopar Hemi Crate website will be happy to take your orders as of now. For help envisioning the possibilities, stop by Fiat Chrysler's 15,345-square-foot SEMA booth to check out the Limelight Green, Hellcrate-powered 1970 Plymouth Superbird clone worked up by Mark Worman of Velocity's " Graveyard Carz." While you're there you might as well peep Worman's encore, a 1968 Plymouth GTX stuffed with Mopar's 392 Crate HEMI in place of the original 440 big block, and the 1937 Dodge pickup that swallowed a Mopar 345 Crate HEMI. Mopar's come a long way from its original product: antifreeze products. Tomorrow it'll be Jeep's turn to ring the SEMA bells, once the noise dies down from the Mopar-jacked Wrangler Switchback, CJ66 and Jeep Shortcut. You can watch the brand's presentation online at 7:26 p.m. ET/4:26 p.m. PT. Until then, we're going to work the angles on a Hellcrate-powered Plymouth Volare. The sedan, naturally. Because we're practical. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2020 Dodge Challenger Drag Pak comes solely with supercharged power

Wed, Nov 6 2019

The Dodge Challenger Drag Pak has returned for 2020, five years after the last one arrived, and two years after it began development. And while in many ways it looks like past Drag Paks, there are a number of tweaks that should make this the fastest and most capable factory drag car yet from Mopar. Unlike the last model, only a supercharged 354-cubic-inch (5.8-liter for the imperically challenged) V8 is available. Mopar says it's more powerful than its predecessor, though exact horsepower wasn't given. It did confirm that the previous car was capable of a stunning 1,200 horsepower. The engine is coupled solely to a three-speed automatic transmission with a manual shifter. 2020 Dodge Challenger Drag Pak View 17 Photos Supporting the massive engine are many chassis, suspension and driveline enhancements. The independent rear suspension and axles are gone in favor of a solid axle from Strange and a four-link suspension. The front remains stock except for double-adjustable Bilstein shocks. The engine is mounted to a subframe member that's beneficial both to weight distribution and center of gravity. The car gets high-performance brakes and custom Weld Racing wheels with "DRAGPAK" engraved on them. The interior features a welded-in roll cage certified for quarter-mile times as quick as 7.5 seconds. Helping keep the car planted without increasing drag too much are front and rear spoilers from the road-going Challenger, a new addition compared with the previous car. Every Drag Pak car also comes standard with a wheelie bar and parachute. Dodge will only build 50 of these cars, and they'll only be offered as race cars that aren't legal for the street. The cars will be eligible for competing in sportsman classes in NHRA and NMCA drag racing series. Pricing and availability hasn't been set yet, but will be revealed sometime next year.