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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge delaying Challenger Hellcats ordered with satin black hood [UPDATE]

The new Dodge Challenger SRT Hellcat is one of the most formidable muscle cars on the planet. And it looks the part, too – especially with the optional satin black hood. But if you were one of the first customers to place an order for the 707-horsepower Mopar muscle car and specified the black hood on the options sheet, you may have to wait awhile. According to members of the Hellcat.org forum cited by Car and Driver, deliveries of certain Challenger Hellcats have been delayed without explanation. When these fanatic customers started looking into the issue, they realized that all of the delayed orders shared one thing in common: they all had ordered their Dodges with that optional black hood. Although an exact reason wasn't specified, those who ordered the black hood on their Challenger coupes were told that delivery was being pushed back to February. But some were reportedly informed by their local dealership that things could be moved along if they switched their order to a body-colored hood instead. It's not clear if the issue is a supplier problem, a paint booth issue at the factory, or something else entirely. We've reached out to Dodge for clarification, and will update this story when we hear back. UPDATE: Reached for comment, a Dodge spokesperson confirmed to Autoblog that the satin black hood "is not currently available for production" and that customers who ordered it "can opt to change their order to a body-color hood" or otherwise have their orders delayed until the option becomes available at a later date to be confirmed.

Dodge gives 2015 Viper slight power increase, new GT model

With its troubling sales figures, the newly rechristened SRT Dodge Viper needs to come out swinging for 2015. To do that, Dodge has made a number of tweaks and changes that will hopefully carry the V10-powered sports car into more successful days.
First up for 2015 is a new GT model, which aims to marry the reasonable price of the base car with the adjustable suspension and trick stability control program of the GTS model. The GT also sports a cabin that's covered in Alcantara suede and Nappa leather as standard.
Also new for 2015 is the SRT TA 2.0 Special Edition, which expands on last year's Viper TA by adding new aerodynamic bits and bobs, including a larger rear wing, which ups downforce at 150 miles per hour from 278 pounds to 400 pounds.